# Centra

> Centra is a SaaS ecommerce platform built specifically for fashion and lifestyle brands. It unifies Direct-to-Consumer (DTC), Wholesale (B2B), and Omnichannel commerce in a single API-first system, with native support for cross-border selling across 120+ countries.

Centra is composable and headless by design, with a fashion-native data model (size scales, variants, collections, drops, seasons) and a built-in Order Management System, Product Information Management, and Digital Showroom. Brands like Paul Smith, Nudie Jeans, Holzweiler, Craft, and House of Dagmar run on Centra.

## How it works

- [Direct-to-Consumer](https://centra.com/direct-to-consumer): DTC ecommerce engine with localized storefronts, currencies, languages, payment methods, and tax handling per market.
- [Wholesale](https://centra.com/wholesale): B2B ordering platform for buyers and sales reps, with line sheets, order forms, and assortment management.
- [Omnichannel for Fashion](https://centra.com/omnichannel-for-fashion): Unified inventory, orders, and customers across DTC, wholesale, and retail.
- [Digital Showroom](https://centra.com/digital-showroom): Online showroom for wholesale buyers to browse collections and place orders.
- [Product Information Management](https://centra.com/product-information-management-for-fashion-products): Fashion-native PIM with size scales, variants, and seasonal collections.
- [Order Management System](https://centra.com/order-management-system): OMS handling DTC and wholesale orders, returns, and fulfillment routing.
- [Cross-Border Ecommerce](https://centra.com/cross-border-ecommerce): Sell globally with localized prices, taxes, duties, and payment methods.
- [Composable Commerce](https://centra.com/composable-commerce): API-first architecture for headless frontends and best-of-breed stacks.
- [Connected Commerce](https://centra.com/connected-commerce): Connect Centra with the rest of the brand's tech stack.

## Industries

- [Womenswear](https://centra.com/by-industry/womenswear): Centra for womenswear brands.
- [Menswear](https://centra.com/by-industry/menswear): Centra for menswear brands.
- [Footwear](https://centra.com/by-industry/footwear): Centra for footwear brands.
- [Jewelry](https://centra.com/by-industry/jewelry): Centra for jewelry brands.
- [Lingerie](https://centra.com/by-industry/lingerie): Centra for lingerie brands.
- [Eyewear](https://centra.com/by-industry/eyewear): Centra for eyewear brands.
- [Sportswear](https://centra.com/by-industry/sportswear): Centra for sportswear and activewear brands.
- [Home & Styling](https://centra.com/by-industry/home-styling): Centra for home and lifestyle brands.

## Developers

- [Centra Developer Portal](https://centra.dev): API reference, GraphQL schema, integration guides, and SDKs for building on Centra.
- [Support Center](https://support.centra.com): Knowledge base and product documentation for Centra users.
- [Integration Partners](https://centra.com/integration-partners): Pre-built integrations across payments, OMS, ERP, marketing, and logistics.
- [Partners Portal](https://partners.centra.com): Solution and technology partner ecosystem.

## Resources

- [News](https://centra.com/news): Product updates, company news, and industry insights.
- [Guides and White Papers](https://centra.com/guides-and-white-papers): In-depth guides for fashion ecommerce leaders.
- [Case Studies](https://centra.com/case-studies): Customer stories from fashion and lifestyle brands on Centra.
- [Events](https://centra.com/events): Webinars and in-person events.
- [Press](https://centra.com/press): Press coverage and media mentions.
- [Migrating to Centra](https://centra.com/migrating-to-centra): Replatforming resources and migration guidance.

## Platform comparisons

- [Centra vs Shopify](https://centra.com/migrations/centra-vs-shopify): How Centra compares to Shopify for fashion brands.
- [Centra vs Salesforce Commerce Cloud](https://centra.com/migrations/centra-vs-salesforce-commerce-cloud): How Centra compares to Salesforce Commerce Cloud.
- [Centra vs Adobe Commerce](https://centra.com/migrations/centra-vs-adobe-commerce): How Centra compares to Adobe Commerce (Magento).
- [Centra vs WooCommerce](https://centra.com/migrations/centra-vs-woocommerce): How Centra compares to WooCommerce.
- [Centra vs JOOR](https://centra.com/migrations/centra-vs-joor): How Centra's wholesale platform compares to JOOR.
- [Centra vs NuORDER](https://centra.com/migrations/centra-vs-nuorder): How Centra's wholesale platform compares to NuORDER.

## Company

- [Contact](https://centra.com/contact): Contact Centra's sales and support teams.
- [Book a Demo](https://centra.com/demo): Request a personalized product demo.
- [Careers](https://centra.teamtailor.com/): Open roles at Centra.
- [Security](https://centra.com/security): Security posture, certifications, and practices.
- [G2 Reviews](https://www.g2.com/products/centra/reviews): Independent customer reviews on G2.

## Optional

- [Terms and Conditions](https://centra.com/legal/terms-and-conditions/latest): Legal terms of service.
- [Privacy Policy (GDPR)](https://centra.com/legal/gdpr/privacy-policy/latest): GDPR privacy policy.
- [Data Processing Agreement](https://centra.com/legal/dpa/latest): Data processing agreement for customers.
- [Cookies Policy](https://centra.com/legal/cookies-policy/latest): Cookie usage policy.