
Launch in a new market
Ask: "Is the new capsule sellable in Germany?" The agent finds the first blocker for each product and drafts the fix.
You approve. It applies the fixes and checks they landed.
AGENTIC OPERATIONS FOR FASHION
(Humans still welcome.)
Opening a market, auditing a collection, building a linesheet — AI agents now do real operational work inside Centra, with your approval on every change. 300 tools, 80+ fashion playbooks.
They connect with their own access and permissions. Changes appear in Centra, and your AI assistant shows what was changed.
From repetitive routines to complex tasks — they find the problem, work out the fix, and make the change once you approve it.
Built-in playbooks for the recurring work — launching a collection, ranging a market, checking a size curve, building a linesheet.
“Centra MCP will have a massive positive impact on how we use our data. Pulling granular details on product content, pricing, sales mix or stock in minutes, not days. It will be a game changer.”

Ask: "Is the new capsule sellable in Germany?" The agent finds the first blocker for each product and drafts the fix.
You approve. It applies the fixes and checks they landed.

Ask: "Localise the SS27 drop for Korea." The agent translates display copy, navigation, filter values and alt text, and shows you a preview.
You approve. It writes the translations and verifies them.

Ask: "Build the linesheet Nordstrom needs." The agent scopes it to the season, prices it for their account, and validates it against their template.
You approve. It exports the file, with any blocked rows explained.
CENTRA MCP
Centra MCP plugs your AI agents straight into orders, products, pricing, stock and wholesale, with tools built specifically for them. And because it uses the Model Context Protocol — the open standard for connecting AI agents to software — it works with the AI tools your team already uses.




GUIDE
Where to start with AI agents, team by team, plus the full list of 80+ playbooks.

CHECKLIST
Everyday fashion commerce jobs your teams can now delegate. Pick one and try it today.

INTERVIEW
Centra co-founder, Martin Jensen, on why the real AI revolution in fashion is happening inside the brand.