AGENTIC OPERATIONS FOR FASHION

AI agents just joined your ecommerce team.

(Humans still welcome.)

Opening a market, auditing a collection, building a linesheet — AI agents now do real operational work inside Centra, with your approval on every change. 300 tools, 80+ fashion playbooks.

Agentic operations. Built for fashion.

AI agents work alongside your team.

They connect with their own access and permissions. Changes appear in Centra, and your AI assistant shows what was changed.


Agents that can act, not just answer.

From repetitive routines to complex tasks — they find the problem, work out the fix, and make the change once you approve it.


Playbooks that know fashion.

Built-in playbooks for the recurring work — launching a collection, ranging a market, checking a size curve, building a linesheet.

John Smedley

“Centra MCP will have a massive positive impact on how we use our data. Pulling granular details on product content, pricing, sales mix or stock in minutes, not days. It will be a game changer.”

Jamie Austin, John SmedleyJamie AustinHead of Ecommerce Operations

Ask. Approve. Done.

Blurry, abstract image of a face with text overlaying, asking, "Is the new capsule sellable in Germany?" with icons below.
Launch in a new market


Ask: "Is the new capsule sellable in Germany?" The agent finds the first blocker for each product and drafts the fix.

You approve. It applies the fixes and checks they landed.

A white oval button with the text "Review translations" against a blurred dark background.
Localise a drop


Ask: "Localise the SS27 drop for Korea." The agent translates display copy, navigation, filter values and alt text, and shows you a preview.

You approve. It writes the translations and verifies them.

A man in a black zip-up sweater, standing against a light background, with two similar images above and below.
Build a linesheet


Ask: "Build the linesheet Nordstrom needs." The agent scopes it to the season, prices it for their account, and validates it against their template.

You approve. It exports the file, with any blocked rows explained.

CENTRA MCP

Fashion commerce, built for the agent experience.

Centra MCP plugs your AI agents straight into orders, products, pricing, stock and wholesale, with tools built specifically for them. And because it uses the Model Context Protocol — the open standard for connecting AI agents to software — it works with the AI tools your team already uses.

Fashion commerce, built for the agent experience.

Agents trained on fashion commerce

They already know the 80+ most important tasks in Centra and how they should be done — launch checks, localisation, linesheets, reorders. Not a general-purpose AI you have to teach.
A digital assistant interface with the greeting "Good morning, Jess!" and a prompt asking "How can I help?" over a blurred background.

Your AI tool of choice

Connect Centra to Claude, ChatGPT, Cursor, Gemini, Codex. Bring the one your team already uses.
Text announcement extending mid-season sale, increasing outerwear discount from 30% to 40%

Safe to switch on

Agents start with no access to anything. You decide what they can see, and what they can change. Every change waits for your approval.
Blurry text announcing e-commerce launch in Japan with request to check configuration in Centra and provide guidance on necessary actions.

GUIDE

Agentic Operations for Fashion Commerce: A Practical Guide

Where to start with AI agents, team by team, plus the full list of 80+ playbooks.

Read the guide
Blurred portrait background with a checklist in focus, including tasks like "Localise a drop" and "Where's my order?" with checkmarks.

CHECKLIST

20 Jobs to Hand Over to AI Agents Today

Everyday fashion commerce jobs your teams can now delegate. Pick one and try it today.

Get the checklist
Martin Jensen, set against a neutral background with a blue border.

INTERVIEW

UX to AX: Building Commerce Software for AI Agents

Centra co-founder, Martin Jensen, on why the real AI revolution in fashion is happening inside the brand.

Read the interview

FAQs