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The e-commerce platform for global brands.

How leading brands deliver global e‑commerce

The platform that empowers brands to serve up Direct‑to‑Consumer and Wholesale e‑commerce to the global market.

Soft Goat – Early adopters of new technology

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All channels

Centra is a highly scalable cloud platform with powerful APIs offering low latency globally. Suitable as a core component in a microservice based commerce architecture – with 100s of integrations available off the shelf.

Brand to the bone

Built for brands since day one. Always in the forefront with the latest and greatest tools that solve real problems for original brands.

  • icon-modulesModules for both Direct-to- Consumer and Digital Wholesale
  • icon-countriesServe all countries with the right products, prices, campaigns and taxes
  • icon-socialSell through social media and track the impact of your influencers
  • icon-pimBuilt-in lightweight PIM geared to handle complex lifestyle products
  • icon-flagUse “headless” tech to mix content and shop into an on-brand experience
  • icon-fastRely on Centra to deliver ultra-fast load-times during drops and campaigns

Features

Packed with purpose

All of Centra’s features have been tailored to solve real problems, for original brands

built-for-growth

Built for growth

  • Powerful platform

    Manage the core aspects of your business from one place. Direct‑to‑consumer, Wholesale, Marketplaces, Orders, Inventory, Billing, Payments and more

  • Built for global brands

    Capture your global long‑tail potential to the fullest. Centra supports any number of markets, languages, currencies, price lists, warehouses and users

  • Growth analytics built in

    Analyze your business, understand customer behavior and get recommendations on actions. Create and export extensive reports

Hassle free

Hassle free

  • Zero software ownership

    Centra is “Software‑as‑a‑Service”, delivered from the cloud. We make sure everything is running safe and smooth and that you always have the latest version

  • Five star support

    Stuck on a method? No worries. Our customer success team is always available to help or advise you on anything e‑commerce

  • Integrate anything

    GraphQL, JSON and SOAP APIs. Centra comes with 100+ ready‑to‑use integrations for marketing, payments, PoS, shipping, accounting, ERP, 3PL and more

Multi-channel

Multi-channel

  • Your digital Showroom

    Digitize your Wholesale with our out‑of‑the‑box, digital Showroom. Take pre‑orders, re‑orders, and orders on incoming stock

  • Headless e‑commerce

    Build any number of websites or apps on top of Centra’s intuitive APIs. Use any Content Management System that you prefer

  • Marketplace management

    List your products on leading marketplaces directly from Centra. Follow up on sales and fulfil using your standard order flows

built-for-growth

Built for growth

  • Powerful platform

    Manage the core aspects of your business from one place. Direct‑to‑consumer, Wholesale, Marketplaces, Orders, Inventory, Billing, Payments and more

  • Built for global brands

    Capture your global long‑tail potential to the fullest. Centra supports any number of markets, languages, currencies, price lists, warehouses and users

  • Growth analytics built in

    Analyze your business, understand customer behavior and get recommendations on actions. Create and export extensive reports

Hassle free

Hassle free

  • Zero software ownership

    Centra is “Software‑as‑a‑Service”, delivered from the cloud. We make sure everything is running safe and smooth and that you always have the latest version

  • Five star support

    Stuck on a method? No worries. Our customer success team is always available to help or advise you on anything e‑commerce

  • Integrate anything

    GraphQL, JSON and SOAP APIs. Centra comes with 100+ ready‑to‑use integrations for marketing, payments, PoS, shipping, accounting, ERP, 3PL and more

Multi-channel

Multi-channel

  • Your digital Showroom

    Digitize your Wholesale with our out‑of‑the‑box, digital Showroom. Take pre‑orders, re‑orders, and orders on incoming stock

  • Headless e‑commerce

    Build any number of websites or apps on top of Centra’s intuitive APIs. Use any Content Management System that you prefer

  • Marketplace management

    List your products on leading marketplaces directly from Centra. Follow up on sales and fulfil using your standard order flows

Packed with purpose

99% of all ecommerce platforms are built for multi‑brand retailers. Centra is built for original brands and their distributors. An ecommerce platform for original brands is different than an ecommerce platform for multi‑brand retailers in many ways. First of all, brands need to master a multitude of channels ‑ selling through distributors, agents, resellers, marketplaces and their own direct‑to‑consumer websites.

Secondly, brands are global. While most multi‑brand retailers are focused on one or a few markets, brands have the chance to capture their global long‑tail potential through their online direct‑to‑consumer sales. Centra is built to grow your brand globally and across all channels.

There is no coincidence Centra is known as the powerhouse of ecommerce. Centra was developed to offer the best B2B Wholesale, B2C Direct‑to‑Consumer and Marketplace sales solution for brands in one neat package. Centra is a global‑ready sales hub that allows you business to grow to its full potential and beyond. Your brand can reach unlimited markets since Centra supports any number of languages, currencies and warehouses.

Centra comes with over 100 integrations to other applications and tools, which gives you the flexibility to expand your solution endlessly. Centra has built‑in analytics and reporting that allows you to study every part of your business to the very last detail.

Let Centra become the core of your business and see it grow.

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