This article was last updated and validated December 2025

Centra vs NuOrder

Centra helps fashion brands run both DTC and wholesale from one unified platform — with self-serve ordering, personalized buyer experiences, and dynamic pricing that wholesale-only platforms like NuOrder are not designed to offer.

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Wholesale-only platforms

Example: NuOrder

yellowWholesale-focused B2B platform for managing retailer relationships through virtual showrooms, digital line sheets, and order capture

yellowRequires separate ERP or OMS systems for inventory management, forecasting, and fulfillment execution

yellowBuyer discovery and engagement features are limited and geared mainly toward existing retailer relationships, restricting personalization or tailored buyer journeys

yellowOutcome: Longer implementations, operational complexity, and higher TCO, due to brands running both DTC and wholesale on multiple systems

Unified platforms

greenFully integrated platform for wholesale and DTC, with self-serve showrooms, personalized pricing, and order management in one backend

greenAPI-first design allows seamless sharing of inventory, pricing, and customer data across all channels, eliminating the need for multiple systems

greenBuilt-in wholesale tools — custom catalogs, tiered pricing, and automated order workflows — reduce manual work and unify operations across teams

greenOutcome: Faster launches, smoother integrations, and a unified system for brands running both DTC and wholesale, eliminating siloed platforms

Wholesale shouldn’t feel like a separate business.

Most B2B platforms rely on outdated, clunky ordering tools. Centra delivers a wholesale experience that feels like modern DTC—self-serve digital showrooms, personalized pricing, and a smooth checkout.

Buyers actually enjoy using it — and brands unify DTC and wholesale without juggling separate systems or sacrificing performance.

Salesforce Commerce cloud vs Shopify Plus vs Centra comparison

Why brands switch from NuOrder to Centra

A side-by-side look at how Centra and NuOrder manage the needs of modern fashion and lifestyle brands, including flexibility, business logic, and multi-market capabilities.

	Centra	NuOrder
Built for brands	Built from the ground up for fashion and lifestyle brands, Centra provides a fully integrated wholesale solution. Supports hybrid DTC + B2B, digital showrooms, line sheets, and end-to-end buyer management — all natively in one backend.	Built as a wholesale B2B platform focused on retailer order capture via virtual showrooms and digital line sheets. Lacks native DTC support and omnichannel integration, limiting flexibility in presenting collections and managing buyers.
DTC and Wholesale	Fully supports DTC and wholesale from one backend, enabling unified inventory, pricing, and campaigns.	Wholesale-only platform; no native DTC or omnichannel capabilities.
Ease of use and scalability	Combines enterprise-grade flexibility with user-friendly management tools. Wholesale teams can configure markets, prices, and campaigns directly—no code needed.	Enterprise-oriented; setup can be complex, growing brands may struggle, and scaling typically requires manual adjustments.
Wholesale workflows	Fully configurable wholesale tools — custom catalogs, corporate accounts, tiered pricing, purchasing workflows, hybrid selling — all out of the box.	Provides virtual showrooms, line sheets, draft orders, and account-specific pricing, but forecasting, recommendations, and key workflows remain manual.
Single vs. multi-market	Run all markets from one backend: one catalog, localized pricing, currencies, and languages — no storefront duplication.	Supports multi-currency and basic multi-language, but multi-market setup and localization are limited and typically require extra systems.
Payment options	Connects with over 200 local and global PSPs, giving full control and lower transaction costs — with zero platform fees.	Supports credit card, ACH, invoicing, and net terms for wholesale.
Localization	Localize all content, pricing, payment methods, warehouses, and users in one interface, fully tailored per market.	Supports multiple currencies and global buyers, but per-market localization is limited, and non-English support is unavailable.
Promotions & personalization	Run targeted promotions with built-in segmentation and “if-this-then-that” logic — no plugins required.	Supports account-specific pricing, discounts, and basic segmentation, but advanced promotions, dynamic pricing, and automated personalization are limited or manual.
Digital showroom	Built-in digital showrooms with interactive line sheets, real-time inventory, and fully configurable pricing logic. Supports dynamic buyer experiences and delivery-window logic.	Virtual showrooms and line sheets, but pricing, delivery, and engagement are less configurable, and discovery is limited.
Shoppable hotspots and lookbooks	Fully interactive, shoppable digital lookbooks and hotspots are built directly into Centra. Brands can configure collections, tag products, link to live inventory, and create region-specific experiences — all fully customizable and integrated with order management.	Offers line sheets and draft orders, but lookbooks are less interactive, tagging is limited, and workflows are fixed.
Order management and fulfillment	Advanced Distributed Order Management automatically routes orders, manages stock, and applies safety-stock logic — reducing manual work and delivery delays.	Tracks orders and integrates with ERP/PLM, but workflows are largely manual, often needing extra systems for multi-location or omnichannel fulfillment.
Prospecting and buyer relationship management	Brands manage all buyers directly, keeping full control over outreach and relationships.	Provides a retailer network and directory, but prospecting beyond existing buyers is manual and limited by platform rules, restricting relationship-building flexibility.
Reporting	Real-time, fully customizable analytics for sales, inventory, and buyer behavior across DTC and wholesale.	Provides sales reports, order history, and basic performance metrics by product, region, and buyer, but reporting is platform-defined, less flexible, and typically requires manual analysis.
Licensing fees	Single, all-inclusive license — no transaction fees, no hidden costs.	Subscription based pricing that can increase as brands add r integrations or complementary systems for DTC, inventory, and fulfillment.

Tailor made for fashion

Global fashion brands choose Centra as the only platform that fully understands the needs and complex business logic of fashion commerce.

300+ of the world's top fashion brands are built on Centra—some from day one.

FAQ

Is Centra better than NuOrder for fashion wholesale?

Yes. Centra is a stronger fit due to its unified architecture and fashion-specific workflows. By connecting wholesale and DTC in one backend, brands can share inventory, pricing logic, product data, and customer insights across channels. In practice, this means wholesale preorders, reorders, and in-season demand immediately inform DTC availability and allocation decisions and vice versa. Teams work from the same real-time data, reducing manual reconciliation, stock buffers, and delayed decision-making.

For fashion brands running multiple collections, markets, and sales channels, this unified approach significantly reduces operational complexity, accelerates insight into demand, and improves inventory utilization across the entire business.

NuOrder is a wholesale-only platform focused on managing existing retailer relationships with virtual showrooms, digital line sheets, and order capture. While it handles B2B orders effectively, brands typically need additional systems for DTC, omnichannel workflows, or automated processes, making it less of a complete commerce backbone compared to Centra.

What makes Centra purpose-built for fashion and lifestyle brands?

Centra was created to solve the everyday challenges that fashion and lifestyle brands face — challenges that generic ecommerce platforms simply weren’t built for.

Here’s what makes Centra different:
Seasonal and collection-based selling: Manage complex product structures with collections, preorders, and drops without manual workarounds.

Global size, color, and variant logic: Handle detailed product variations and assortments across markets from one catalog.

Multi-channel commerce: Run DTC, wholesale, and in-store sales under a single platform — with shared inventory and pricing.

Localized shopping experiences: Sell globally with native support for multiple languages, currencies, warehouses, and tax setups.

Omnichannel fulfillment: Power click-and-collect, ship-from-store, and endless aisle workflows directly within the platform.

Built for growth, not plugins: Everything is included out of the box, so you don’t need dozens of third-party apps to meet fashion-specific needs.

In short: Centra is purpose-built for fashion commerce — giving brands complete flexibility, operational control, and freedom to scale globally without compromise.

Can Centra and NuOrder handle DTC and wholesale sales channels on a single platform?

How do Centra and NuOrder differ in supporting multiple markets, currencies, and languages?

How does Centra improve order management and fulfillment?

Centra provides advanced omnichannel order management with features like click-and-collect, ship-from-store, endless aisle, and buy-online-return-to-store. Its rule-based Distributed Order Management system intelligently handles stock allocation, incoming deliveries, and safety stock across multiple warehouses and locations, ensuring wholesale orders are fulfilled efficiently and accurately.

NuOrder provides order tracking, status management, and ERP/PLM integrations, but fulfillment workflows remain largely manual. Brands using NuOrder for complex wholesale operations often need additional systems to manage inventory, multi-location stock, and omnichannel fulfillment, adding complexity and operational overhead.

How do brands score Centra versus NuOrder on G2?

See how Centra compares to NuOrder

Read the full G2 comparison

	Centra	NuOrder
Meets requirements	9.0	7.7
Ease of use	9.0	8.0
Ease of setup	8.5	6.3
Ease of admin	9.1	data unavailable
Quality of support	9.3	7.5
Ease of doing business with	9.6	data unavailable
Product direction	9.8	10.0

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