sportswear

Give your sportswear brand a head start

Sell on the platform that truly understands sportswear products. Craft unique front ends that reflect your brand’s personality, and go global with a single back end.

Believe the hype.

Sportswear brands that switched to Centra

Launch on new markets in days, not months.

Local currencies and payment options

Sell in 100+ local currencies in every possible market and drive conversion. Localize payment options to improve the shopping experience. Use local PSP agreements for the best auth rates and lowest costs.

Sell sportswear globally with multi‑market features

Run multiple sportswear stores from one back end, and with minimum admin work. Create separate product catalogs and content – and duplicate themes to promote different products in different markets.

Localize checkouts and price lists

Build a checkout with local payment methods, delivery options and price lists based on the customer’s location. Create separate price lists per territory or currency. Route to the best PSP depending on location to optimize conversion.

Handle international taxes

Manage taxes natively and use transparent pricing to sell more. Validate and calculate EU VAT and US Sales tax, including origin state, destination state and hybrid state tax.

Sell to consumers and retailers.

Centra gives you full control over all digital commerce channels with modules for both direct-to-consumer and digital wholesale

Direct-to-consumer

Own your brand by opening your fully-loaded and custom-designed online flagship store that converts customers with our headless technology.

Digital wholesale

Launch your 24/7 online B2B Showroom and ordering site and empower your sales staff with the best tools to connect with buyers across the globe.

Sell sportswear without back‑end limitations.

geared for sportswear products

Better handling of complex sportswear products

Out of the box, Centra is geared to handle the complexity of sportswear products: SKUs, sizes, colors, variants and prices – no extra apps and integrations needed. You can manage product data globally or locally for different stores.

Centra’s advanced PIM gives you native support for simple and configurable products, bundles, gift certificates, promotion, and discounts.


all markets, one platform

Global ecommerce, one back end

Serve customers globally with localized offerings – from a single platform, and with minimal admin overhead. No more manual copy-paste labor.

Capture new markets quickly with out-of-the-box support for multiple currencies, price lists, languages, and warehouses. Automate global taxes and shipping costs, and offer localized payment options per market.


think outside the template

Design it how you want it

No more templates. Make your store look as good as your product. Offer your customers a truly on-brand and visually coherent shopping experience.

Stop competing on price alone, and gain complete freedom to design a front end that expresses your sportswear brand’s unique personality. Make your products pop, and turn your shoppers into loyal fans.


headless means scalable

Performance and scalability

Never lose another sale. Improve site performance and gain scalability with a truly headless back end. Black Friday, seasonal sales, drops, and campaigns – Centra has got you covered, delivering ultra-fast load times to everyone, everywhere.


limitless channels

Truly omnichannel

Sell beyond the limits of channels and technologies. Create a seamless experience by integrating all your touchpoints: web pages, mobile apps, in-store displays and PoS systems, AR/VR devices, and voice assistants.

Integrate your DTC, wholesale and marketplace sales in one platform. Use Centra’s open APIs to integrate with all parts of your commerce ecosystem. List your products on popular marketplaces and manage orders using your standard order flow.


Capture the benefits of composable commerce

Launch new products and features fast.
Build a headless ecommerce stack using best-of-breed integrations, and offer your customers the shopping experience they want.

Create on-brand shopping experiences

Centra enables complete design freedom to better reflect the character of your fashion brand. You can customize your storefronts to build a truly unique on-brand experience. No more generic functionalities and cookie-cutter templates.

Decrease time-to-market

Release new features faster with ready-to-integrate components without worrying about maintenance and code-breaking updates. Thanks to Centra’s composable architecture, you can change single components without affecting other parts of the stack.

Scale your fashion businesss across global markets

With Centra, your sportswear brand gains the flexibility to tailor the store experience to the customers’ needs – wherever they are. Scale the business internationally with localized content, currencies and payment methods.

Integration partners

Centra integrates with the latest (and greatest) technology that will help grow your business and cater to your customers’ needs

Grab

Resources

Migrating to Centra

See how to switch to Centra without interrupting your business

Case studies

Success stories of fashion and lifestyle brands that chose Centra

Platform comparisons

See how Centra fares against the competition

Articles

Inspiration, education, and news for fashion ecommerce enthusiasts

Developer documentation

Get your platform up and running with our step-by-step guide

Support center

Discover how to make Centra work for you

world‑class support

Get support from real humans.

Customer success

Our customer success team is a phone call away, always ready to help.

Professional services

For clients who need one-to-one services, your success is our mission.

Centra community

Become a part of our growing community and learn from the best brands in the business with Centra Webtalks, Centra Mornings, networking opportunities and more.