lingerie

The ecommerce platform that’s a perfect fit for a lingerie brand

Work with a platform that is ready to serve lingerie brands out of the box. Create a memorable customer experience that reflects your brand’s character and share it globally with a single back end.

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Björn Borg mobile store with a women's underwear category

Reach new markets in days.

Localize the shopping experience to maximize your market presence

Reach new markets and boost conversion rates by offering products for sale in over 100 local currencies. Improve the customer experience, provide localized payment options and consider partnering with local payment service providers (PSP) to secure the best authorization rates and minimize costs.

Grow your lingerie brand globally with Centra’s multi-market features

Run multiple stores with a single back-end system, reducing administrative work. Utilize separate product catalogs and content while duplicating themes to effectively sell lingerie in a variety of markets.

Improve conversion rates with localized checkout

Deliver the best customer experience with local payment methods, delivery options and pricing based on the location. Create separate price lists for different territories or currencies and route transactions to the most effective payment service provider for each market to boost sales.

Handle tax calculations natively

Centra offers advanced tax features out of the box. You can validate and calculate EU VAT and US Sales tax. Our system understands the complexity of the US tax system, including origin state, destination state and hybrid state taxes. Utilize tax groups, classes and rules for the best taxing management while offering transparent pricing for customers.

Wholesale and DTC with a single back end.

Deliver the same experience to your DTC consumers and wholesale merchants. Invite buyers to the Centra digital showroom, and offer them individual pricing, global tax calculations, shipping management and more.

Store page with a woman by the sea and a New collection label

Direct-to-consumer

Support unlimited markets, currencies, languages, warehouses and more, with zero constraints on shop design thanks to Centra’s headless API technology.

Wholesale selection of two bodysuits with a Select units button

Digital wholesale

Support unlimited customers, sales staff, agents, distributors, delivery windows and more with Centra’s feature-rich enterprise wholesale process.

Drive sales and save on maintenance.

Get all the attention your product deserves

Centra is natively equipped to power lingerie online stores. You don’t need any additional apps or plugins to spotlight your product and handle its complexity. Centra offers unlimited SKUs, colors, variants and sizes.

You can deliver a carefully designed customer experience worldwide with localization features that allow you to customize markets, languages, prices and more.

Model in a black lace bra with a size selector

Boost your SEO

Centra does not harmstring your SEO efforts. The back end is fully decoupled from the front end, which provides you with complete freedom in designing a snappy, SEO-friendly page and powering it with mobile-friendly technologies like AMP and PWA from the get-go.

Model in white lingerie sitting on the floor

Design the seamless experience that sells

Don’t compromise to fit into a template. Centra provides complete design freedom from storefront to checkout. Create unforgettable shopping journeys, and boost your conversion rates.

Deliver a unique customer experience with video tutorials, online sizing tools or dedicated features. Benefit from Centra’s advanced PIM features to create bundles, promotions, discounts or release gift certificates.

Wholesale order sheet with three lingerie products

Get 99.5% uptime and ultrafast load times

Provide ultrafast loading times all year round, including Black Friday, seasonal sales, limited collection drops and campaigns. There is no limit to Centra’s scalability – whether you have 10 orders per second, 100 orders per second, or 1,000 orders per second, we've got your back.

Model in a black lace bra with performance, SEO and accessibility scores

Provide a seamless multichannel shopping experience

Integrate all your touchpoints: web pages, mobile apps, in-store displays and PoS systems, AR/VR devices, and voice assistants. Use Centra’s Displays feature to present your products differently across different channels, markets or categories.

Miss Mary mobile product page for the Dahlia lace shaping body, back view

Benefit from composable commerce.

Launch new products and features quickly. Build a headless ecommerce tech stack using best-of-breed integrations, and offer your customers the shopping experience they expect.

Two models in lingerie next to a product panel

Create on-brand shopping experiences

Centra enables complete design freedom to better reflect the character of your fashion brand. You can customize your storefronts to build a truly unique on-brand experience. No more generic functionalities and cookie-cutter templates.

Model in lingerie next to a Centra product card

Decrease time-to-market

Release new features faster with ready-to-integrate components without worrying about maintenance and code-breaking updates. Thanks to Centra’s composable architecture, you can change single components without affecting other parts of the stack.

Prepare for future market demands

Centra’s cloud-based headless architecture and extensibility make it easy to upgrade your store. Replace integrations when needed and stick to features you really use, allowing for adapting to changing customers’ expectations.