This article was last updated and validated October 2026.

Centra vs JOOR

Centra helps fashion brands run both DTC and wholesale from one unified platform — with self-serve ordering, personalized experiences, and dynamic pricing that wholesale-only platforms aren't designed to offer.

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Wholesale network

Example: JOOR

yellowA B2B marketplace connecting brands with a large retailer network.

yellowWholesale only. DTC runs on a third party platform, connected through an ERP sync.

yellowShowrooms sit inside JOOR, and buyers order through a JOOR account.

yellowOutcome: wide reach for finding new retail accounts. Brands that also sell DTC run it on a separate platform.

Unified commerce

greenOpt for our standalone wholesale platform, or wholesale and DTC in one backend sharing a catalog, stock and pricing logic.

greenA digital showroom in your own branding and custom domain, with links buyers can open without creating an account.

greenMarkets, price lists, currencies, warehouses and allocation rules set up once and used by every channel.

greenOutcome: one system of record with fewer integrations to maintain. Brands running both DTC and wholesale in one efficient platform.

Wholesale shouldn’t feel like a separate business.

Most B2B platforms rely on outdated, clunky ordering tools. Centra delivers a wholesale experience that feels like modern DTC—self-serve digital showrooms, personalized pricing, and a smooth checkout.

Buyers actually enjoy using it — and brands unify DTC and wholesale without juggling separate systems or sacrificing performance.

Centra admin with sales charts next to a product image of a model wearing sunglasses

How Centra and JOOR compare

A side-by-side look at how Centra and JOOR manage the needs of modern fashion and lifestyle brands.

	Centra	JOOR
DTC and wholesale	Wholesale runs on its own, or alongside your Centra DTC site from one backend with a shared catalog, stock and pricing logic.	Wholesale only. DTC needs a separate platform. JOOR syncs products, orders and inventory from Shopify or an ERP.
Wholesale workflows	Account-specific catalogs and pricing, prepacks and size distributions, delivery windows, separate pre-book and stock ordering, seller approval before checkout, and agents who manage buyer accounts.	Linesheets, virtual showrooms, multi-door ordering, assortment planning and granular user permissions.
Promotions & personalization	Built-in rule-based account discounts, campaigns, vouchers and market-specific displays.	Personalized linesheets and retailer-specific pricing.
Digital showroom	Built-in digital showrooms with interactive line sheets, real-time inventory, and fully configurable pricing logic. Your showroom, in your branding and custom domain. Shareable links open without a buyer login.	Editorial showrooms with video and 360° imagery, inside JOOR. Buyers need a JOOR login.
Shoppable hotspots and lookbooks	Hotspots and lookbooks are built in, tied to live stock and ordering, and can be limited by market.	Shoppable presentations and lookbooks, with chat and commenting.
Order management and fulfillment	Distributed order management with allocation rules across warehouses, either priority-driven or optimization-driven, plus order splits and selectable shipping.	Order management, with two-way order sync to 100+ ERPs and Shopify.
Reporting	Sales, stock and buyer data across DTC and wholesale in one place.	Customizable reports on wholesale sales, best sellers and buyer engagement within JOOR. DTC data sits elsewhere.

Tailor made for fashion

Global fashion brands choose Centra as the only platform that fully understands the needs and complex business logic of fashion commerce.

300+ of the world's top fashion brands are built on Centra—some from day one.

Model in black and white next to an order confirmation form

FAQ

Can Centra and JOOR handle DTC and wholesale on a single platform?

Can I use Centra for wholesale only?

How does Centra improve order management and fulfillment?

Do buyers need an account to order from a Centra showroom?

How do brands score Centra versus JOOR on G2?

Centra is rated 4.8/5 from 69 reviews; JOOR 4.6/5 from 16.

Read the full G2 comparison

	Centra	JOOR
Meets requirements	9.0	8.8
Ease of use	9.0	9.0
Ease of setup	8.5	8.5
Ease of admin	9.1	8.3
Quality of support	9.3	8.9
Good partner in doing business	9.6	9.0
Product direction	9.8	10.0

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