This article was last updated and validated December 2025

Centra vs JOOR

Centra helps fashion brands run both DTC and wholesale from one unified platform — with self-serve ordering, personalized experiences, and dynamic pricing that wholesale-only platforms like JOOR are not designed to offer.

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Wholesale-only platforms

Example: JOOR

yellowB2B wholesale marketplace designed to connect brands with a global network of retailers

yellowERP or logistics tools needed for inventory management, forecasting, and fulfillment execution

yellowDiscovery and engagement tools are underused and less personalized, limiting retailer adoption

yellowOutcome: Longer implementations, higher TCO, and siloed systems for brands running both DTC and wholesale, increasing reliance on multiple platforms.

Unified platforms

greenFully integrated platform for wholesale and DTC, with self-serve showrooms, personalized pricing, and order management in one backend

greenAPI-first design allows seamless sharing of inventory, pricing, and customer data across channels

greenBuilt-in wholesale tools—custom catalogs, tiered pricing, and automated order workflows—reduce manual work

greenOutcome: Faster launches, smoother integrations, and a unified system for brands running both DTC and wholesale, eliminating siloed platforms

Wholesale shouldn’t feel like a separate business.

Most B2B platforms rely on outdated, clunky ordering tools. Centra delivers a wholesale experience that feels like modern DTC—self-serve digital showrooms, personalized pricing, and a smooth checkout.

Buyers actually enjoy using it — and brands unify DTC and wholesale without juggling separate systems or sacrificing performance.

Salesforce Commerce cloud vs Shopify Plus vs Centra comparison

Why brands switch from JOOR to Centra

A side-by-side look at how Centra and JOOR manage the needs of modern fashion and lifestyle brands, including flexibility, business logic, and multi-market capabilities.

	Centra	JOOR
Built for brands	Built from the ground up for fashion and lifestyle brands, Centra provides a fully integrated wholesale solution. Supports hybrid DTC + B2B, digital showrooms, line sheets, and end-to-end buyer management — all natively in one backend.	Built as a B2B marketplace, with fixed workflows and limited customization that restrict how brands present collections and manage buyers.
DTC and Wholesale	Fully supports DTC and wholesale from one backend, enabling unified inventory, pricing, and campaigns.	No DTC capabilities; strictly B2B marketplace only.
Ease of use and scalability	Combines enterprise-grade flexibility with user-friendly management tools. Wholesale teams can configure markets, prices, and campaigns directly—no code needed.	Feature-rich, but complex to set up. Scaling requires continual support and manual adaptation.
Wholesale workflows	Fully configurable wholesale tools — custom catalogs, corporate accounts, tiered pricing, purchasing workflows, hybrid selling — all out of the box.	Supports virtual showrooms and lookbooks, but automation is limited. Key workflows (tagging, forecasting, account management) remain manual.
Single vs. multi-market	Run all markets from one backend: one catalog, localized pricing, currencies, and languages — no storefront duplication.	Supports global selling, but pricing, taxes, and market configurations are controlled by JOOR. Multi-market setups are more limited.
Payment options	Connects with over 200 local and global PSPs, giving full control and lower transaction costs — with zero platform fees.	Supports JOOR Pay and financing, but subscription + % of sales pricing can be prohibitive, and brands cannot fully control workflows.
Localization	Localize all content, pricing, payment methods, warehouses, and users in one interface, fully tailored per market.	Multi-currency and global buyer support available, but full localization is constrained and mobile interface can feel cluttered.
Promotions & personalization	Run targeted promotions with built-in segmentation and “if-this-then-that” logic — no plugins required.	Provides basic line sheet badges and segmentation, but advanced promotions, dynamic pricing, and AI-driven personalization are limited and manual.
Digital showroom	Built-in digital showrooms with interactive line sheets, real-time inventory, and fully configurable pricing logic. Supports dynamic buyer experiences and delivery-window logic.	Provides virtual showrooms and shoppable lookbooks, but brands cannot fully control pricing, delivery, or engagement, and discovery is underused.
Shoppable hotspots and lookbooks	Fully interactive, shoppable digital lookbooks and hotspots are built directly into Centra. Brands can configure collections, tag products, link to live inventory, and create region-specific experiences — all fully customizable and integrated with order management.	Offers shoppable lookbooks, but brands must use JOOR’s templates. Tagging and buyer engagement flows are fixed, limiting interactivity and customization.
Order management and fulfillment	Advanced Distributed Order Management automatically routes orders, manages stock, and applies safety-stock logic — reducing manual work and delivery delays.	Integrates with ERPs, PLMs, and POS systems, but configuration is complex and fulfillment workflows stay largely manual.
Prospecting and buyer relationship management	Brands manage all buyers directly, keeping full control over outreach and relationships.	Offers a retailer directory, but prospecting is manual and constrained by marketplace rules.
Reporting	Real-time, fully customizable analytics for sales, inventory, and buyer behavior across DTC and wholesale.	Provides sales reports for top styles, regions, and customers, but reporting is platform-defined and less flexible — often requiring manual analysis.
Licensing fees	Single, all-inclusive license — no transaction fees, no hidden costs.	Subscription-based with platform fees and percentage of sales; additional costs for integrations or premium features can increase TCO.

Tailor made for fashion

Global fashion brands choose Centra as the only platform that fully understands the needs and complex business logic of fashion commerce.

300+ of the world's top fashion brands are built on Centra—some from day one.

FAQ

Is Centra better than JOOR for fashion wholesale?

Yes. Centra is designed specifically for fashion and lifestyle brands, reducing complexity and empowering teams to move faster with ready-to-use features, minimal developer dependency, and lower TCO. Centra unifies wholesale and DTC commerce on one platform with built-in fashion-centric workflows like digital showrooms, personalized pricing, and collaborative order tools that buyers love.

JOOR is a global wholesale-only marketplace focused on connecting brands to retailers, streamlining orders, and facilitating virtual showrooms. While it offers network effects, brands often rely on it primarily for B2B discovery rather than as a full commerce backbone. To connect JOOR to other sales channels typically requires additional systems or integrations.

What makes Centra purpose-built for fashion and lifestyle brands?

Centra was created to solve the everyday challenges that fashion and lifestyle brands face — challenges that generic ecommerce platforms simply weren’t built for.

Here’s what makes Centra different:
Seasonal and collection-based selling: Manage complex product structures with collections, preorders, and drops without manual workarounds.

Global size, color, and variant logic: Handle detailed product variations and assortments across markets from one catalog.

Multi-channel commerce: Run DTC, wholesale, and in-store sales under a single platform — with shared inventory and pricing.

Localized shopping experiences: Sell globally with native support for multiple languages, currencies, warehouses, and tax setups.

Omnichannel fulfillment: Power click-and-collect, ship-from-store, and endless aisle workflows directly within the platform.

Built for growth, not plugins: Everything is included out of the box, so you don’t need dozens of third-party apps to meet fashion-specific needs.

In short: Centra is purpose-built for fashion commerce — giving brands complete flexibility, operational control, and freedom to scale globally without compromise.

Can Centra and JOOR handle DTC and wholesale sales channels on a single platform?

How do Centra and JOOR differ in supporting multiple markets, currencies, and languages?

How does Centra improve order management and fulfillment?

Centra provides advanced omnichannel order management with features like click-and-collect, ship-from-store, endless aisle, and buy-online-return-to-store. Its rule-based Distributed Order Management system intelligently handles stock allocation, incoming deliveries, and safety stock across multiple warehouses and locations, ensuring wholesale orders are fulfilled efficiently and accurately.

JOOR does not provide multi-location stock allocation or advanced fulfillment workflows. Brands using JOOR for complex wholesale operations often need additional systems to manage inventory and fulfillment, adding complexity and operational overhead.

How do brands score Centra versus JOOR on G2?

See how Centra compares to JOOR

Read the full G2 comparison

	Centra	JOOR
Meets requirements	9.0	8.7
Ease of use	9.0	9.1
Ease of setup	8.5	8.8
Ease of admin	9.1	data unavailable
Quality of support	9.3	8.7
Ease of doing business with	9.6	data unavailable
Product direction	9.8	10.0

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