womenswear

Sell with a platform geared toward women’s fashion

Design unique front ends that highlight your brand’s personality, and take your brand global with a single back end.

Oleana mobile store with models in colorful knitwear

Believe the hype.

Success stories of fashion and lifestyle brands that switched to Centra

Start selling to new markets in days.

Sell womenswear worldwide with multi-market features

Easily manage multiple womenswear stores from one back end, with little admin effort. Create any number of front ends or duplicate themes to promote your products differently on multiple markets.

Handle complex fashion products better

By design, Centra’s lightweight and feature-rich PIM manages the complexity of women’s clothes – colors, sizes, styles, variants, SKUs, prices and collections – without additional apps or integrations. Manage product data globally or locally for different stores.

Maximize your fashion sales across omnichannel journeys

Feature your fashion products on leading marketplaces, social media, DTC, wholesale and other channels, and manage all orders from one platform. Craft smooth experiences with Centra’s open APIs that unify all touchpoints: web pages, mobile apps, in-store displays, cash registers, AR and VR devices, and voice assistants.

Localize checkouts and price lists

Customize your checkout with local payment methods, delivery options and price lists based on the customer’s location. Set up separate price lists for each region or currency. Optimize PSP routing based on location to maximize conversions.

Woman in a yellow top against the sky on a dark banner

Serve consumers and retailers from a single platform.

Control all digital commerce channels with one back end connecting modules for direct-to-consumer and digital wholesale

Direct-to-Consumer

Own your brand by opening your fully-loaded and custom-designed online flagship store that converts customers with our headless technology.

Wholesale selection of two coats with a Select units button

Digital wholesale

Launch your 24/7 online B2B Showroom and ordering site and empower your sales staff with the best tools to connect with buyers across the globe.

Sell womenswear, free from technical limitations.

localization made easy

Improve conversion with local currencies and payment options

Drive conversion by selling women’s fashion and accessories in 100+ local currencies in all markets. Enhance the shopping experience with local payment methods. Reduce costs and get best auth rates with local PSP agreements.

Black and white coat with currency and market selectors

no cookie‑cutter templates

Design freedom to build your on‑brand, online store

With Centra, there are no restricting templates. Design a storefront that reflects your brand’s personality, enhances product visibility, and wins fans.

Model in a cream jacket next to a checkout options panel

brand‑friendly

Deliver on‑brand experiences everywhere

Centra allows you to add plugins, third-party apps and integrations, from chats through checkout and delivery services, while keeping on-brand experiences across your entire store.

Centra admin with direct-to-consumer and wholesale product lists

lightning fast

Increase performance and scalability

Improve your site's performance and scalability with a headless back end. With Centra’s super-fast load times, you can launch Black Friday and seasonal sales, drops and campaigns, with ease.

Model in a green outfit with performance, SEO and accessibility scores

powerful tax engine

Manage international taxes out of the box

Sell more with transparent pricing using built-in global tax calculators. Validate and manage EU VAT, US sales tax, CA sales tax, and taxes in any other country and region.

Woman in a lilac blouse with a processing status

Discover the business advantages of a headless, composable platform.

Centra admin interface on a blue background

Expand your store’s functionalities

Connect Centra with payment service providers and order management, enterprise resource planning systems, and content management platforms to offer a seamless shopping experience.

Woman with rings and earrings next to a product label

Stay ahead of the competition

Design your ecommerce stack and access tools that let you meet your specific goals. Manage complex fashion and lifestyle products conveniently to better serve customers.

Person in a green linen shirt carrying a black woven bag

Prepare for future market demands

Centra’s cloud-based headless architecture and extensibility make it easy to upgrade your store, replace integrations when needed and stick to features you really use, allowing for adapting to changing customers’ expectations.