Direct-to-consumer
Supports unlimited markets, currencies, languages, warehouses and more, with zero constraints on shop design thanks to Centra’s headless API technology.
Advanced pim
Use the right tool for the trade. Out of the box, Centra comes with a lightweight, advanced PIM geared to handle complex fashion and lifestyle products – no extra apps and integrations needed.
Advanced PIM features
No need to install and pay for advanced third-party extensions or plug-ins. Centra’s PIM comes with all the features you need to do fashion commerce at scale.
Advanced PIM features
Centra can synchronize to and enrich an ERP system’s basic product information. If you ever grow out of Centra’s PIM, it integrates with a dedicated product information system.
Predefined and user-defined attributes can be easily set with any data types, including strings, integers, floats, booleans, enums, blobs and more, and objects made out of those data types.
The entire product information management system is localizable to handle both general languages and local variations of languages.
Centra’s Displays feature allows products to be presented in different ways in different channels or categories. A product can be presented in different ways in two different direct-to-consumer stores, or in different ways in the men’s and women’s department of an online store.
omnichannel commerce
Supports unlimited markets, currencies, languages, warehouses and more, with zero constraints on shop design thanks to Centra’s headless API technology.
Support unlimited customers, sales staff, agents, distributors, delivery windows and more with Centra’s feature-rich enterprise wholesale process.
Use Centra’s open APIs to integrate with the rest of your commerce ecosystem. List your products on popular marketplaces and manage orders using your standard order flow.
Omnichannel order management
Support warehouses with unsafe inventory levels (e.g., brick-and-mortar stores) through extra stock allocation at a central warehouse in case the inventory is unavailable. Timeout and threshold logic is definable and specific APIs are in place to facilitate the interaction with brick-and-mortar staff.
Use Centra’s clever APIs to integrate delivery experience solutions providing additional criteria for stock allocation.
Set up a "global same day" solution, turning your brick-and-mortar network into a powerful fulfillment network, without extensive building of any custom integrations or business logic.
The full product information management (PIM) model in Centra is accessible through GraphQL API as well as through flat file product imports. This makes it easy to integrate master data from PLM, PDM, ERP and PIM systems. What data is enriched at what level can be decided based on needs.
omnichannel
In case of a web order being returned to a brick-and-mortar store, Centra can trigger a refund based on an API command, for a fully automated handling. In case the original payment cannot be refunded, Centra provides that feedback and the store can e.g., issue a gift card instead.
Tag warehouses as brick-and-mortar stores and use Centra’s rule-based stock allocation engine to list their inventory to online visitors based on geo-location.
Allow brick-and-mortar customers to virtually browse or order products that are out of stock or not sold in-store – and ship them to their homes or to the store.
Centra can integrate with other systems handling master data for gift cards and store credits. As with other data in Centra, gift cards and store credits can also be read out from Centra using API, making omni-channel integrations possible.
With rich APIs, Centra can either accept an external data source for campaigns, or act as a master. You can also configure an integration so that an external system acts as a general master, but data is further enriched in Centra.
Centra’s rule-based discount handling system supports both direct-to-consumer and wholesale. Discounts can apply to certain customers under certain conditions. Convenience functions to make it easy to quickly create simple discounts such as %-off or take-X-pay-for-Y.