Modern wholesale for fashion brands
A wholesale experience buyers and agents love to use. Invite merchants to a digital showroom with individual pricing, global tax calculations, shipping management and more.
Fixing the legacy distribution model
Online wholesale orders
Fashion merchants no longer want to place wholesale orders via offline meetings with sales reps.
Digital wholesale
To stay competitive on the market, brands are switching to digital wholesale.
Same buying experience as DTC clients
They want the same buying experience as your DTC clients – digital showrooms, individual pricing, and the ability to place orders on their own.
Dead-simple to buy
With Centra, the wholesale buying experience mirrors that of familiar direct‑to‑consumer shopping, making it dead‑simple to buy.
Trusted by the world’s fastest growing fashion brands
4.8/5 rating
Our average customer rating beats the competition
150k active buyers
Your digital showroom is available for self service, globally, 24 hours a day
120+ countries
Centra serves over 120 countries worldwide
Empower your team with market-leading global commerce
100% localized
One global site localized with local payments, deliveries, local warehouses, languages, prices, taxes and more.
120+ countries supported
Capture new markets with the only commerce platform that was built for global sales, out-of-the-box.
Your wholesale control tower
Aggregate demand, create forecasts and place orders to your suppliers with minimal overstock risk.
Confirm orders on incoming stock before it arrives to minimize working capital needs.
Accounts and buyers in one place
Account and buyer data stored in one place
Account & order history at your fingertips
Control product visibility based on account
Powerful, intuitive interface
Powerful search and configurable filters
Smart workflows
Intuitive handling of variants and sizes
Pre‑packs and size curves
Digital linesheets mean more sales
Create custom, collaborative linesheets in seconds
Email your linesheet to buyer with one click
Linesheets by season, fabric, ATS, best sellers and more
"With the digital transformation of our wholesale operations, we could travel less, and focus on handling more strategic initiatives. We could also limit our admin workload and make salespeople focus on the actual selling."
“Centra enabled us to digitize our wholesale which has allowed us to transform our previously analogue wholesale business, into a complete self‑service digital wholesale experience”
“Centra B2B Showroom has revolutionized the way we manage our wholesale business, providing an intuitive platform that simplifies complex transactions. The time saved using Centra allows us to focus more on building and nurturing relationships with our customers”
