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The e-commerce platform for global brands.

Digitize your wholesale

Live, 2‑way ordering for buyers & sellers. Digital showroom open 24/7, every day, globally on mobile, tablet & desktop.

Wholesale image


Designed to sell

Expect an immediate 15‑20% increase in reorders thanks to simplified order entry. Let your sales reps focus on key accounts and use a Direct‑to‑Retail approach for your long‑tail market.

  • Share icon
    Create and send tailored order proposals in minutes
  • Sales cycles icon
    Shorten the sales cycle by going digital
  • Integrations icon
    Use powerful digital marketing tools to boost sales
  • Buyer icon
    Create personalized catalogs for each account
  • Collaboration icon
    Use live collaborative 2-way ordering
  • Globe icon
    Sell directly to retailers across the globe

Nudie Jeans - From local retailers to global digital-denim competitors

View case study

Less time spent on admin

Centra Showroom has a fully digital backend ‑ automated fulfilment processes with no manual file exports or imports. Free up time spent on admin and focus on growing.

  • Enable sales staff and buyers to enter orders quickly on desktop, tablet or mobile

  • Move small‑scale retailers to self‑service ordering

  • Eliminate errors and leverage automated back‑office processes

Select market


Your wholesale control tower

Use Centra’s built‑in analytics and reporting capabilities to follow your business to the last detail

Aggregate demand, create forecasts and place orders to your suppliers with minimal overstock risk

Confirm orders on incoming stock before it arrives to minimize working capital needs

Features for days

Accounts and buyers in one place

  • Account and buyer data stored in one place

  • Account & order history at your fingertips

  • Control product visibility based on account

Powerful, intuitive interface

  • Powerful search and configurable filters

  • Smart workflows

  • Intuitive handling of variants and sizes

  • Pre‑packs and size curves

Digital linesheets mean more sales

  • Create custom, collaborative linesheets in seconds

  • Email your linesheet to buyer with one click

  • No printing save time, money, trees!

  • Linesheets by season, fabric ATS, best sellers and more

Powerful analytics and reporting

  • Real time reports in one click

  • Track sales performance, production forecasts and best sellers

  • Preview reports in browser

3 simple steps to get your Showroom up and running
Step 1

Upload products and accounts to Centra. Optionally integrate with your existing ERP or PIM.

3 simple steps to get your Showroom up and running
Step 2

Invite buyers, agents and sales reps. Configure pricing and access to products per account.

3 simple steps to get your Showroom up and running
Step 3

Start receiving orders. Centra handles both pre‑orders and re‑orders.

Live, powerful, collaborative

Send personalized proposals in minutes with a unique URL, in real time, anywhere in the world.



Showcase your unique brand and products

  • Present new campaigns, press, and videos

  • Supports high resolution images

  • Organize by delivery window, style or other parameters

Create order sheet

The wholesale platform for global brands

Centra’s B2B cloud platform is the leading wholesale solution for brands. With a digital showroom, your customers, distributors, and sales staff can engage with the wholesale part of your business whenever and wherever, 24/7. Centra Showroom is built to work with maximum efficiency for professional purchasers. You can sell from existing, incoming and future inventory with corresponding delivery windows.

Centra took extensive knowledge about retail ‑ from suppliers, to logistics, to customers, and turned it into sophisticated, growth‑ready software that empowers your wholesale business. In the Centra backend, is a very advanced order management system, coupled with an intuitive product catalog. Products can either be created or imported before being enriched with content and media. The same products can be used and distributed across all channels for wholesale, retail and marketplace selling.

The wholesale platform