Use Centra’s built‑in analytics and reporting capabilities to follow your business to the last detail
DIGITAL WHOLESALE
A wholesale experience built for fashion and lifestyle brands
Create a wholesale experience that mirrors direct‑to‑consumer ecommerce. Invite merchants to a digital showroom with individual pricing, global tax calculations, shipping management and more.
Fixing the legacy distribution model
Fashion merchants no longer want to place wholesale orders via offline meetings with sales reps.
They want the same buying experience as your DTC clients – digital showrooms, individual pricing, and the ability to place orders on their own.
To stay competitive on the market, brands are switching to digital wholesale.
With Centra, the wholesale buying experience mirrors that of familiar direct‑to‑consumer shopping, making it dead‑simple to buy.
Create and send tailored order proposals in minutes
Shorten the sales cycle by going digital
Use powerful digital marketing tools to boost sales
Create personalized catalogs for each account
Use live collaborative 2-way ordering
Sell directly to retailers across the globe
Less time spent on admin
Centra Showroom has a fully digital backend - automated fulfilment processes with no manual file exports or imports. Free up time spent on admin and focus on growing.
Enable sales staff and buyers to enter orders quickly on desktop, tablet or mobile
Move small‑scale retailers to self‑service ordering
Eliminate errors and leverage automated back‑office processes
Features
Your wholesale control tower.
Aggregate demand, create forecasts and place orders to your suppliers with minimal overstock risk
Confirm orders on incoming stock before it arrives to minimize working capital needs
Features for days.
Accounts and buyers in one place
Account and buyer data stored in one place
Account & order history at your fingertips
Control product visibility based on account
Powerful, intuitive interface
Powerful search and configurable filters
Smart workflows
Intuitive handling of variants and sizes
Pre‑packs and size curves
Digital linesheets mean more sales
Create custom, collaborative linesheets in seconds
Email your linesheet to buyer with one click
Linesheets by season, fabric, ATS, best sellers and more
3 simple steps to get your Showroom up and running
Upload products and accounts to Centra. Optionally integrate with your existing ERP or PIM.
3 simple steps to get your Showroom up and running
Invite buyers, agents and sales reps. Configure pricing and access to products per account.
3 simple steps to get your Showroom up and running
Start receiving orders. Centra handles both pre‑orders and re‑orders.
3 simple steps to get your Showroom up and running
Upload products and accounts to Centra. Optionally integrate with your existing ERP or PIM.
BUILT FOR BRANDS
Showcase your unique brand and products
Present new campaigns, press, and videos
Supports high resolution images
Organize by delivery window, style or other parameters
