Order management for fashion brands

Centra serves as your centralized order management system helping you get your orders shipped out with minimum lead times and reduced working capital needs to boost your profits.

Believe the hype.
Success stories of fashion & lifestyle brands that switched to Centra

Order fulfillment orchestration

Integrate third-party logistics and supply chain as part of your order process to reduce costs and streamline processes. Take orders on incoming stock before it arrives at your warehouse to reduce working capital needs to a minimum.

Shipping and returns

Ship, return, refund, repeat

Integrate logistics and supply chain as part of your order process to reduce costs and increase customer satisfaction. 

Orders returned to a brick-and-mortar store can be refunded based on an API command for fully automated handling. If the original payment method cannot be used for refund, the store can issue a gift card instead.

Track and trace

Centra's Direct-to-Consumer and Wholesale modules’ order workflows are fully integrated, allowing you to streamline your day-to-day operations. 

The data is synchronized in real time with systems such as warehouses, logistics partners and payment service providers.

Your single‑stop control room

Dashboard and analytics

Centra stores all your commerce data in one place, giving you a real-time view of products, inventory, returns and processes from a complete control room.

Your ecommerce managers and customer service can create extensive reports or move data into a BI solution of choice.

Automation for the win

Routing, order splitting, shipping, inventory forecasting, reordering, and inventory management.

Centra’s order management system provides automation wherever possible, from calculating shipping costs to sending fulfillment requests, helping you grow faster.

Transactional emails

Send order confirmation, shipping confirmation, order receipt and invoice emails from a single backend.

Forward shipment data to carriers and receive shipping labels to efficiently deliver your products to your clients.

Unlimited warehouses

Add any number of warehouses, globally. Tag warehouses as brick-and-mortar stores and use Centra’s rule-based stock allocation engine to list their inventory to online visitors based on geolocation.

Route shipments intelligently everywhere. Turn stores into warehouses, and display store inventory in your online store.

Same day ship‑from‑store

Use Centra’s clever APIs to integrate delivery experience solutions providing additional criteria for stock allocation. 

Set up a "global same day" solution, turning your brick-and-mortar network into a powerful fulfillment network, without the need for custom integrations.

omnichannel commerce

Integrate multiple customer touchpoints in one platform.


Support unlimited markets, currencies, languages, warehouses and more, with zero constraints on shop design thanks to Centra’s headless API technology.

Digital wholesale

Support unlimited customers, sales staff, agents, distributors, delivery windows and more with Centra’s feature-rich enterprise wholesale process.

Marketplaces and beyond

Use Centra’s open APIs to integrate with the rest of your commerce ecosystem. List your products on popular marketplaces and manage orders using your standard order flow.


Features for days.

Pick up and return in store

If an online order is returned to a brick-and-mortar store, Centra can trigger  a refund based on an API command, for a fully automated handling.

If the original payment cannot be refunded, Centra provides that feedback and the store can issue a gift card instead.

Show store inventory online

Tag warehouses as brick-and-mortar stores and use Centra’s rule-based stock allocation engine to list their inventory to online visitors based on geo-location.

Endless aisle

Allow brick-and-mortar customers to virtually browse or order products that are out of stock or not sold in-store – and ship them to their homes or to the store.

Gift cards and store credits

Centra can integrate with other systems handling master data for gift cards and store credits. As with other data in Centra, gift cards and store credits can also be read out from Centra using API, making omni-channel integrations possible.

Omni-channel campaigns

With rich APIs, Centra can either accept an external data source for campaigns, or act as a master. You can also configure an integration so that an external system acts as a general master, but data is further enriched in Centra.

Discount handling

Centra’s rule-based discount handling system supports both direct-to-consumer and wholesale. Discounts can apply to certain customers under certain conditions. Use convenient functions such as %-off or take-X-pay-for-Y to quickly create discounts.

"The flexibility of Centra was a game changer. We were able to customize each individual store based on local preferences, which allowed us to carry out our strategy on a global level"
Henrik Grundén Co-Founder at Stronger
"Switching from our previous monolithic setup to Centra’s headless build has enabled us to iterate fast and implement new technology and solutions without turning it into an expensive and complex IT project."
Erik Berg Ecommerce Manager at Craft Sportswear