This site uses cookies to provide you with a sweet user experience. By browsing this website, you accept our use of cookies.
The ecommerce platform for global brands.


Order Management System for fashion brands

Manage your Direct-to-Consumer, Wholesale and Marketplace sales from Centra’s single, centralized Order Management System geared for fashion and lifestyle products.

Believe the hype.
Success stories of fashion & lifestyle brands that switched to Centra.

One platform, ALL channels

DTC, Wholesale & Marketplace orders in one platform

Centra is the only platform that seamlessly combines B2B Wholesale, B2C Direct‑to‑Consumer and Marketplace sales for fashion brands – all in one neat package.

The built-in B2B portal for buyers, sales reps and agents supports the full wholesale business logic for preorders and at-once orders and reorders.

Eliminate manual processes

Track the volume, velocity, and fulfillment of omnichannel orders to remove bottlenecks.

Centra’s order management system provides automation wherever possible, from calculating shipping costs to sending fulfillment requests, helping you grow faster.

Track shipments, returns and refunds without leaving Centra

The Direct-to-Consumer and Wholesale order workflows are fully integrated in Centra, allowing to streamline brands’ day-to-day operations. The data is synchronized in real-time with integrated systems such as warehouses, shipping systems and payment service providers. 

Truly omnichannel OMS

With Centra’s order management system you can fulfill customer needs across all of the ecommerce platforms and sales channels including your website or ecommerce store, marketplaces, or whatever primary sales channel you sell on.

Orchestrate order fulfillment

With Centra’s Distributed Order Management (DOM), you can orchestrate orders across channels and improve your supply chain through automation of order routing, order splitting, shipping, inventory forecasting, reordering, and inventory management.

cross‑border Order management

Cross‑channel inventory management

Track of the volume, velocity, and fulfillment of omnichannel orders to eliminate bottlenecks in the system.

Get reports and stock forecasts

Predict how much safety stock you’ll need to avoid over-ordering or overselling. Connect to your inventory channels during unexpected demand fluctuations.

Integrate every channel

Centra OMS can fulfill customer needs across all of the ecommerce platforms and sales channels, including your website, ecommerce store, and marketplaces.

Grow beyond borders

Centra facilitates cross-border orders and payments with native multi-store architecture allowing for full management of core data locally and globally across different stores. 

Omnichannel order management

Centra OMS benefits and features


Support warehouses with unsafe inventory levels (e.g., brick-and-mortar stores) through extra stock allocation at a central warehouse in case the inventory is unavailable. Timeout and threshold logic is definable and specific APIs are in place to facilitate the interaction with brick-and-mortar staff.

Same day ship‑from‑store

Use Centra’s clever APIs to integrate delivery experience solutions providing additional criteria for stock allocation.

Set up a "global same day" solution, turning your brick-and-mortar network into a powerful fulfillment network, without extensive building of any custom integrations or business logic.

Pick up and return in store

In case of a web order being returned to a brick-and-mortar store, Centra can trigger  a refund based on an API command, for a fully automated handling. In case the original payment cannot be refunded, Centra provides that feedback and the store can e.g., issue a gift card instead.

Show store inventory online

Tag warehouses as brick-and-mortar stores and use Centra’s rule-based stock allocation engine to list their inventory to online visitors based on geo-location.

Endless aisle

Allow brick-and-mortar customers to virtually browse or order products that are out of stock or not sold in-store – and ship them to their homes or to the store.

Gift cards and store credits

Centra can integrate with other systems handling master data for gift cards and store credits. As with other data in Centra, gift cards and store credits can also be read out from Centra using API, making omni-channel integrations possible.

Omni-channel campaigns

With rich APIs, Centra can either accept an external data source for campaigns, or act as a master. You can also configure an integration so that an external system acts as a general master, but data is further enriched in Centra.

Discount handling

Centra’s rule-based discount handling system supports both direct-to-consumer and wholesale. Discounts can apply to certain customers under certain conditions. Convenience functions to make it easy to quickly create simple discounts such as %-off or take-X-pay-for-Y.

"Some might think a high‑quality phone case is a boring product. However, our story is pretty exciting, and needs to be communicated. Our new flagship store on the Centra platform enables us to do so"
Vidar Sjöqvist Co-Founder of Nudient
"The flexibility of Centra was a game changer. We were able to customize each individual store based on local preferences, which allowed us to carry out our strategy on a global level"
Henrik Grundén Co-Founder at Stronger
"Switching from our previous monolithic setup to Centra’s headless build has enabled us to iterate fast and implement new technology and solutions without turning it into an expensive and complex IT project."
Erik Berg Ecommerce Manager at Craft Sportswear