Intro

Subscribe

Sell-through > conversion: the math is mathing

Paul Smith sell through rate example

Thoughtful friction: slowing down can be a good thing

STR will shape margins in 2026

Sell through rate

Driving full-price sell-through

Osprey London example

Unlocking full price potential

Book a demo

Conversion rates get all the glory, but sell-through rate shows whether your inventory actually fits. Find out why fashion brands should prioritize it—for healthier margins, faster growth, and smarter sustainability.

Why fashion brands should obsess over sell-through rate in 2026

Understanding luxury shoppers: why a generic checkout falls short

Luxury fashion brand checkout

Luxury checkout for fashion brands

Read the blog

The 5 pillars of a luxury checkout experience

Anatomy of a luxury brand checkout: Osprey London

Wholesale supply chain markets

Owning the checkout

Checkout shouldn’t feel like a handoff. Explore the 5 pillars of a luxury fashion ecommerce checkout. 

5 pillars of a luxury checkout experience for fashion brands

1: Unpredictable demand and last‑minute orders

Wholesale supply chain

2: Fulfillment bottlenecks and multi-warehouse stress

Download

3: Margin pressure and pricing inconsistencies

Wholesale supply chain order management

4: Managing complexity across markets

5: Fragmented buyer experience and relationship management

Let's go

A better way to do fashion wholesale

Get a demo

5 real-world supply chain challenges wholesale teams face—and how to manage them without the chaos.

5 supply chain challenges that slow down fashion wholesale (and how to fix them)

Sizing guide fashion ecommerce

Sizing guide

Sizing that works

Messaging that connects

Real people, real connection

Design with meaning

NN.07: seasonal collections tailored to local markets

NN.07 seasonal merchandising

NN.07

Get the guide

Master cross-border ecommerce localization

Think local, win global

Learn how fashion brands can crack new markets by embracing cultural nuances. From fit and messaging to visuals and shopping experiences, discover strategies to localize and connect with global customers.

Crack new markets: how cultural nuance drives global success for fashion brands

Prompt 1: Daily sales summary

Prompt 2: Abandoned cart recover

AI Prompts

Prompt 3: Inventory & stock alerts

Learn about Centra’s PIM

Prompt 4: High-value customer monitoring

Prompt 5: Returns and complaints insights

Prompt 6: Checkout funnel analysis

Prompt 7: Campaign performance review

AI toolkit

Prompt 8: Trending products & insights:

Prompt 9: Omnichannel coordination

Prompt 10: Website content & functionality audit

Structuring data for AI prompts

AI prompts for smarter, faster insights

A practical set of AI prompts for ecommerce directors, to help monitor sales, inventory, campaigns, and customer activity across markets and channels.

10 ready-to-use AI prompts for fashion ecommerce directors

1. Choosing the right AI tools for your workflows

2. Feeding AI the right context

3. How to get the best results from AI

4. Set up your AI workspace

AI prompt toolkit

5. Download your AI prompt toolkit

Before jumping into prompts and automation, it’s important to lay a solid AI foundation. This post is a quick-start guide for AI in fashion ecommerce: covering the tools you should use, the context to provide, and a toolkit that will help you achieve consistent, high-quality results. 

Steal these AI prompts for your fashion ecommerce team

How product customization drives growth for DTC brands

In the details: fashion brands that get customization and premium services right

Paul Smith customizations and monograms

Paul Smith 

Paul Smith details

Luca Faloni

Luca Faloni add on gift boxes

Luca Faloni details

Nudie Jeans

Nudie jeans details

Why we love Nudie Jeans

Maria Black

Maria Black gift boxes

Maris Black details

Varsity Headwear

Varsity Headwear embroidery and engraving

Varsity Headwear details

Nordic Knots

Nordic Knots custom rugs

Nordic Knots details

Eton Shirts

Eton Shirts details

Rapunzel of Sweden

Rapunzel of Sweden expert consultation

Why we love Tretorn

Oscar Jacobson

Oscar Jacobson custom made suits

Oscar Jacobson details

Skolyx

Skolyx customization

Skolyx details

CAKE

CAKE custom add ons

CAKE details

Summary

We’re getting into the details, highlighting the fashion brands that are turning customizations and premium services into brand moments. 

How top fashion brands use customization and premium services to increase AOV and loyalty

What is OX (and why it matters for commerce)

Operator Experience Luke Hodgson

What is Operator Experience?

Collaboration and friction between teams

The shift from vertical to cross-functional thinking

Operator Experience ecommerce vertical thinking

Operator Experience vertical thinking

Why OX matters (now and through 2030)

People and processes: where to start

Operator experience fashion ecommerce

Operator Experience fashion

Where to go from here

Author

What exactly is Operator Experience (OX)? Luke Hodgson, Co-founder of Commerce Thinking, breaks it down—and reveals why ecommerce teams that go all in on OX will pull ahead of the competition.

Meet Operator Experience (OX): the next big shift for ecommerce teams

Meet Operator Experience (OX): The next big shift for ecommerce teams

Back to basics: what is omnichannel?

How omnichannel really works

Omnichannel glossary

Omnichannel Glossary 1

Buy online, pickup in-store (BOPIS)

Buy Online, Ship to Store (BOSS)

BORIS (Buy Online, Return In Store)

Omnichannel glossary 2 - Ship from Store

Omnichannel glossary 2

Ship from Store (SFS)

Endless Aisle

Virtual fitting rooms & fit finders

Omnichannel Glossary 3

Omnichannel loyalty programs

Shopping, uninterrupted

Omnichannel FAQs

What’s the difference between omnichannel, connected commerce, and unified commerce?

What are the key components of an omnichannel strategy?

How does omnichannel benefit brands?

What's the biggest challenge with omnichannel?

BOPIS, BORIS, Endless Aisle…what does it all actually mean? This post cuts through the jargon to break down how each omnichannel strategy works for shoppers and what makes it tick on the backend.

Omnichannel terms every fashion brand should know

Step inside

Dynamic pricing, delivered

contd

Sign up

Dynamic pricing in practice: use-cases

See Centra Wholesale in action

Dynamic pricing for fashion wholesale - Centra

Manual pricelists and fashion wholesale don’t mix. See how Centra Wholesale’s dynamic, delivery-window pricing does the math, giving buyers custom prices and brands full margin control.

Protect margins and save time with dynamic wholesale pricing

Step 1: Have a clear goal

Black Friday checklist - sales

Step 2: Be ready to adapt

Here's how

Paul Smith broke Black Friday sales records

Step 3: Plan for what happens when you hit your target

Black Friday checklist - fine tune (people)

The takeaway: fine-tune for maximum impact

Not your average Black Week campaign checklist. Maximize Black Week performance with Centra’s 3-step action plan.

Black Week: A 3-step action plan for fashion brands

1. Start with a clear purpose

Ship from Store fashion ecommerce DTC

Ship-from-Store

2. Train and support in-store staff

Ellis Brigham has taken a different approach to compensating staff for fulfilling online orders in-store:

Case study

Ship from Store inventory

Store inventory

3. Align store inventory with online demand

In store pick and pack for Ship from Store

Pick and pack fashion products in-store

4. Pilot SFS before scaling

Read now

Paul Smith improves page performance by 50%

5. Leverage technology to make SFS work for your brand

Well-oiled machine

Ship-from-Store is having a moment. Find out how Nudie Jeans, Paul Smith, and Ellis Brigham are using it to optimize stock, boost sustainability, and increase sales.

Mastering Ship-from-Store: Tips from Nudie Jeans, Paul Smith, and Ellis Brigham

DPPs and the power of PIM

Digital Product Passports

The link between DPPs and AI search for ecommerce

Learn more

How brands are putting data to work

Nudie Jeans DPP example

A smarter way to manage fashion product data

DPPs, PIM, and AI Search

The future of fashion runs on clean, connected product data. Discover how your PIM can help your brand win in AI search and EU sustainability regulations.

Future-proofing fashion: Why DPP-focused brands have the ultimate edge

US Tariffs—where we’re at

Preparing for peak season: 5 key action points

US tariffs tactics for European fashion brands

US Tariffs tactics

Luke Hodgson, Co-founder of Commerce Thinking and Greg Thorndick, Director at Whanau share how European fashion brands are navigating US tariffs ahead of peak season 2025, with immediate and long-term strategies. 

How European fashion brands are responding to US tariffs ahead of peak 2025

How European Fashion Brands are Responding to US Tariffs

All news