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But first…what is a multi-storefront, anyway?

Case study

How Paul Smith switched on localized experiences

Multi storefronts for global ecommerce

Multi storefront multiple markets

What are the typical use cases for multiple storefronts?

Multiple storefronts, one store

Multiple storefronts

Use case 3

Centra Markets: All markets, one backend

Let's talk

Community

Be first to know about Centra events and product updates. #nospam

Learn how a multi-storefront ecommerce setup can streamline operations and unlock new growth opportunities.

Multi-storefront: The smarter model for global ecommerce

Intro

Find out more

Digital showroom product selection

How to launch a digital showroom: 8 key considerations

Step 2: Select a platform vendor 

Book a Demo

Centra Wholesale Online Showroom

Centra Wholesale Digital Showroom 2

Step 3: Create an engaging and on-brand design experience

Step 4: Add your products

Digital showroom payment options

Payment Options

Step 5. Set up payment and shipping options 

Step 6. Test your digital showroom before the launch

Step 7. Monitor performance

Step 8. Iterate and refine

Digital showroom add to cart

Elevating digital wholesale: digital showroom best practices

Conclusion

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Discover the key steps and best practices for launching a digital showroom for fashion wholesale.

How to launch and run a successful digital showroom for fashion wholesale

 Keep up with what’s happening in Centra

Elements of a winning checkout

Seamless style and flow: checkouts we love

Cos checkout UX

Why we love COS

Djerf Avenue

Djerf Avenue checkout UX

Why we love Djerf Avenue

Book a demo

Nudie Jeans

Nudie Jeans checkout UX

Why we love Nudie Jeans

Holzweiler

Holzweiler ecommerce checkout UX

Why we love Holzweiler

Paul Smith

Paul Smith ecommerce checkout UX

Why we love Paul Smith

Arket

Arket ecommerce checkout UX

Why we love Arket

Luca Faloni

Luca Faloni ecommerce checkout UX

Why we love Luca Faloni

Tretorn

Tretorn ecommerce checkout UX

Why we love Tretorn

Mini Rodini 

Mini Rodini ecommerce checkout UX

Mini Rodini

Why we love Mini Rodini

Samsoe Samsoe

Samsoe Samsoe ecommerce checkout UX

Why we love Samsøe Samsøe

OAS ecommerce checkout UX

Why we love OAS

Chimi

Chimi ecommerce checkout UX

Why we love Chimi

Malina

Malina ecommerce checkout UX

Why we love Malina

Control the checkout, own the experience

Find out what makes a great checkout UX and meet the brands that are delivering frictionless experiences.

The best ecommerce checkout experiences for fashion brands

Why personalization matters for fashion buyers

Download Centra’s complete guide to fashion wholesale

Wholesale personalization product catalog

Wholesale personalization in play

points 3-5

Wholesale personalization new collections

points 6-8

Personalization in fashion wholesale incentives and promotions

Centra wholesale personalization

Smarter wholesale starts with personalization

Next generation wholesale

Explore the key differences between DTC and wholesale personalization, and learn how fashion brands can boost sales and strengthen buyer relationships with Centra Wholesale.

Next-gen wholesale: delivering personalized experiences for fashion buyers

Why digital wholesale has to level up

Meet Centra Wholesale 2.0

Panel improvements in Centra Showroom

Centra wholesale panel improvements

No surprises at checkout

Improved visual merchandising

Grid options

Product listings page

Onboarding that never blocks growth

Brand storytelling that sells

Data you can act on today

Ready to see Wholesale 2.0 live?

Let's go

Wholesale shouldn’t feel clunky. Discover how Centra Wholesale 2.0 swaps spreadsheets and line sheets for a lightning-fast, mobile showroom that lets fashion buyers create, tweak, and place orders in minutes.

Centra Wholesale 2.0 – built to sell more, faster

4 most common factors affecting page speed

Tips to improve page speed

Improve page speed: actionable tips and best practices

Centra: fast by design

Fast by design: the power of composable commerce

Discover the four key reasons fashion sites slow down—and the practical steps brands can take to speed them up.

4 key factors that affect page speed for fashion brands (and how to actually fix them)

Quote from Sara

Martin Jensen focuses on product innovation and AI

A note from Martin

A word from our Board

What comes next

Sara Laurell joins as CEO and former CEO Martin Jensen goes all in on product innovation as CPO.

Centra’s new chapter: Sara Laurell takes the helm as CEO

Centra next chapter

Key performance metrics for site speed: Core Web Vitals

Case Studies

Key metrics to track site speed

Performance benchmarks and ideal speed targets

Measuring site speed

How to measure ecommerce page speed

Improving page speed starts with knowing what to measure and how. Find out the key metrics that matter—and how to track them effectively.

Measuring page speed: key metrics that matter for fashion brands

Centra Markets: personalized ecommerce without the overhead

How Centra Markets works

How Centra Markets workd

How personalization works in Centra

Centra Markets screenshots

How Maya Delorez built a global digital flagship on one Market in Centra

Maya Delorez online flagship store

Maya Delorez

Scaling customer-centric ecommerce, globally

Let's chat

Run one flagship, serve every market: Centra lets fashion brands localize every detail from one catalog, without cloning stores or code.

Centra: unlocking personalization at scale for fashion brands

Centra: Unlocking personalization at scale for fashion brands

Benefits of personalized shopping experiences in fashion ecommerce

Fashion ecommerce personalization - strategies and examples

How to personalize ecommerce: data and segmentation

Effective Segmentation Methods for Fashion Brands

Björn Borg’s homepage quickly directs visitors to either the men’s or women’s collections. 

Bjorn Borg

Bjorn Borg caption

Segmentation methods

Luca Faloni caption

More segmentation methods

Discover how Centra brands are leveling up

Personalization tactics for digital flagship stores

Nudie Jeans caption

Promotions, exclusive products, and VIP experiences

Challenges of implementing ecommerce personalization

Simplifying personalization with Centra

Key Takeaways

Discover the strategies that fashion brands can use to create rich, personalized shopping experiences for customers.

Ecommerce personalization: How fashion brands can create personalized shopping experiences

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H&M Group has taken a minority stake in Centra, signalling strong confidence in its fashion-focused commerce platform. The investment will power Centra’s next phase of global growth and innovation across DTC, wholesale, and omnichannel capabilities.

H&M Group invests in Centra

US Tariffs—where we’re at

Control the controllables

US tariffs tactics for European fashion brands

US Tariffs tactics

Ways to tackle US tariffs

Lead with transparency

Want to future-proof your ecommerce strategy? 

Luke Hodgson, Co-founder of Commerce Thinking and Greg Thorndick, Director at Whānau share potential strategies for how European fashion brands can navigate US tariffs. 

How European fashion brands are responding to US tariffs

How European Fashion Brands are Responding to US Tariffs

What is a merchant of record?

Important features of a merchant of record

Merchant of record features

Beyond merchant of record: what it really takes to expand globally

Why fashion brands on Centra don’t need a merchant of record

How Centra replaces merchant of record features

MoR Features covered by centra

Built-in tax management & transparent pricing

Localized shopping experiences

Enterprise-grade security & compliance

Conclusion: Is a merchant of record necessary for global ecommerce?

Find out why fashion brands don’t need a merchant of record to succeed in cross-border ecommerce.

What is a merchant of record? Definition, meaning, and why fashion brands don't need one

Intro continued

Cross-border pricing challenges

Cross-border ecommerce is complicated. Pricing is no exception.

What costs influence pricing for DTC fashion brands? 

Centra digital showroom

Why a cost-plus pricing strategy isn’t enough for cross-border ecommerce

A solid cross-border pricing strategy involves more than just crunching the numbers. Discover the key factors fashion brands must consider when setting prices for new markets.

How market-based pricing drives cross-border ecommerce success

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