Intro

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What is OX (and why it matters for commerce)

Operator Experience Luke Hodgson

What is Operator Experience?

Collaboration and friction between teams

The shift from vertical to cross-functional thinking

Operator Experience ecommerce vertical thinking

Operator Experience vertical thinking

Why OX matters (now and through 2030)

People and processes: where to start

Operator experience fashion ecommerce

Operator Experience fashion

Where to go from here

Author

What exactly is Operator Experience (OX)? Luke Hodgson, Co-founder of Commerce Thinking, breaks it down—and reveals why ecommerce teams that go all in on OX will pull ahead of the competition.

Meet Operator Experience (OX): the next big shift for ecommerce teams

Meet Operator Experience (OX): The next big shift for ecommerce teams

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Back to basics: what is omnichannel?

How omnichannel really works

Omnichannel glossary

Omnichannel Glossary 1

Buy online, pickup in-store (BOPIS)

Buy Online, Ship to Store (BOSS)

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BORIS (Buy Online, Return In Store)

Omnichannel glossary 2 - Ship from Store

Omnichannel glossary 2

Ship from Store (SFS)

Endless Aisle

Virtual fitting rooms & fit finders

Omnichannel Glossary 3

Omnichannel loyalty programs

Shopping, uninterrupted

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Omnichannel FAQs

What’s the difference between omnichannel, connected commerce, and unified commerce?

What are the key components of an omnichannel strategy?

How does omnichannel benefit brands?

What's the biggest challenge with omnichannel?

BOPIS, BORIS, Endless Aisle…what does it all actually mean? This post cuts through the jargon to break down how each omnichannel strategy works for shoppers and what makes it tick on the backend.

Omnichannel terms every fashion brand should know

Step inside

Dynamic pricing, delivered

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Dynamic pricing in practice: use-cases

See Centra Wholesale in action

Dynamic pricing for fashion wholesale - Centra

Manual pricelists and fashion wholesale don’t mix. See how Centra Wholesale’s dynamic, delivery-window pricing does the math, giving buyers custom prices and brands full margin control.

Protect margins and save time with dynamic wholesale pricing

Step 1: Have a clear goal

Black Friday checklist - sales

Step 2: Be ready to adapt

Here's how

Paul Smith broke Black Friday sales records

Step 3: Plan for what happens when you hit your target

Black Friday checklist - fine tune (people)

The takeaway: fine-tune for maximum impact

Not your average Black Week campaign checklist. Maximize Black Week performance with Centra’s 3-step action plan.

Black Week: A 3-step action plan for fashion brands

1. Start with a clear purpose

Ship from Store fashion ecommerce DTC

Ship-from-Store

2. Train and support in-store staff

Ellis Brigham has taken a different approach to compensating staff for fulfilling online orders in-store:

Case study

Ship from Store inventory

Store inventory

3. Align store inventory with online demand

In store pick and pack for Ship from Store

Pick and pack fashion products in-store

4. Pilot SFS before scaling

Read now

Paul Smith improves page performance by 50%

5. Leverage technology to make SFS work for your brand

Well-oiled machine

Ship-from-Store is having a moment. Find out how Nudie Jeans, Paul Smith, and Ellis Brigham are using it to optimize stock, boost sustainability, and increase sales.

Mastering Ship-from-Store: Tips from Nudie Jeans, Paul Smith, and Ellis Brigham

DPPs and the power of PIM

Digital Product Passports

The link between DPPs and AI search for ecommerce

Learn more

How brands are putting data to work

Nudie Jeans DPP example

Nudie Jeans

A smarter way to manage fashion product data

DPPs, PIM, and AI Search

The future of fashion runs on clean, connected product data. Discover how your PIM can help your brand win in AI search and EU sustainability regulations.

Future-proofing fashion: Why DPP-focused brands have the ultimate edge

US Tariffs—where we’re at

Preparing for peak season: 5 key action points

US tariffs tactics for European fashion brands

US Tariffs tactics

Long term strategy: ways to tackle US tariffs

The bottom line

Let's talk

Want to future-proof your ecommerce strategy? 

Luke Hodgson, Co-founder of Commerce Thinking and Greg Thorndick, Director at Whanau share how European fashion brands are navigating US tariffs ahead of peak season 2025, with immediate and long-term strategies. 

How European fashion brands are responding to US tariffs ahead of peak 2025

How European Fashion Brands are Responding to US Tariffs

From chaos to control: leveraging PIM to scale fashion ecommerce

Centra’s PIM: built for the way fashion works

Centra PIM size chart localization

Case studies

Fuel product discovery and conversion with structured data

Custom attributes in Centra's PIM

Collections in Centra's PIM

Flexible bundles

Personalized product displays across channels

Smart product recommendations

Centra PIM serializable product management

Growth starts with great product data

Book a demo

Centra pim for fashion brands

Centra's built-in, lightweight product information management (PIM) tool is specifically designed for fashion brands, boosting operational productivity, supporting regulatory compliance (including DDP), and simplifying product discovery to fuel lasting brand growth.

How Centra’s PIM eliminates product data pains

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When growth turns into overhead

How Active Brands lowered TCO with Centra

Omnichannel

The shift to smarter operations

Protecting profit margins while scaling

Smart growth > fast growth

Let’s talk

Discover how smarter growth strategies can help protect margins without sacrificing momentum.


Smarter growth: how fashion brands are protecting margin without losing momentum

The importance of TCO in the ecommerce industry

Total cost of ownership dissection 

 The high cost of underestimating TCO

Essential KPIs for tracking TCO

TCO GMV calculation

TCO percentages

Critical cost categories

Development costs

Find out more

Additional integrations

TCO infrastructure

Hosting fees

TCO operational

operational costs contd

The best value comes with staying power

Thinking of replatforming? Start here. A total cost of ownership guide to ecommerce platforms for scaling fashion brands.

Total Cost of Ownership: how to calculate the true cost of your ecommerce platform

Article body

Ship from Store explained: closing the gap between inventory and customers

Ecommerce inventory management

The competitive edge of Ship-from-Store fulfillment

Omnichannel fashion brands tech stack

A blueprint for omnichannel success: how Paul Smith broke peak sales records with Ship-from-Store

Ship from Store through digital flagship

Navigating operational complexities in Ship-from-Store

Maximizing value from every store location

Community

Be first to know about Centra events and product updates. #nospam

Ship from store fashion

Find out how omnichannel fashion brands can connect local inventory to online demand with Ship-from-Store.

Why Ship-from-Store is changing the game for omnichannel fashion brands

But first…what is a multi-storefront, anyway?

How Paul Smith switched on localized experiences

Multi storefronts for global ecommerce

Multi storefront multiple markets

What are the typical use cases for multiple storefronts?

How Active Brands scaled 4 brands on one platform

Multiple storefronts, one store

Multiple storefronts

Use case 3

Centra Markets: All markets, one backend

Learn how a multi-storefront ecommerce setup can streamline operations and unlock new growth opportunities.

Multi-storefront: The smarter model for global ecommerce

Digital showroom product selection

How to launch a digital showroom: 8 key considerations

Step 2: Select a platform vendor 

Book a Demo

Centra Wholesale Online Showroom

Centra Wholesale Digital Showroom 2

Step 3: Create an engaging and on-brand design experience

Step 4: Add your products

Digital showroom payment options

Payment Options

Step 5. Set up payment and shipping options 

Step 6. Test your digital showroom before the launch

Step 7. Monitor performance

Step 8. Iterate and refine

Digital showroom add to cart

Elevating digital wholesale: digital showroom best practices

Conclusion

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Discover the key steps and best practices for launching a digital showroom for fashion wholesale.

How to launch and run a successful digital showroom for fashion wholesale

 Keep up with what’s happening in Centra

Elements of a winning checkout

Seamless style and flow: checkouts we love

Cos checkout UX

Why we love COS

Djerf Avenue

Djerf Avenue checkout UX

Why we love Djerf Avenue

Nudie Jeans checkout UX

Find out what makes a great checkout UX and meet the brands that are delivering frictionless experiences.

The best ecommerce checkout experiences for fashion brands

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