Max Brennan

The “Direct-to-Retail” approach – Why leading brands are implementing the same strategies for wholesale as DTC 

Nudie Showroom

Thanks to new technology, leading brands are now embracing a “direct-to-retail” strategy for their wholesale business: serving their global wholesale accounts digitally through private wholesale showrooms.

The Direct-to-Retail approach – how leading brands run wholesale e-commerce

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What would you say is the most important thing when it comes to designing a new site?

Tell us more about your process - what are the steps for creating a powerful brand experience?

Do you have an example of a website you are particularly proud of?

How do you think brand design can help increase traffic to a website?

Finally, do you have any future projections of e-commerce and brand design?

iveo

Per Almhorn main image

An interview with Per Almhorn from the digital agency IVEO, talking about the agency's journey into the world of e-commerce and future projections on the digital landscape. Read on to find out more about IVEO’s view on creating the strongest brand designs and user experiences.

Talking digital brands and UX-processes with Per Almhorn from IVEO

Centra grows exponentially during the pandemic

Martin Jensen

Linkedin

The brand focused, headless e-commerce platform Centra has been growing exponentially during the pandemic. During 2020, more than 50 new brands joined the platform to accelerate their e-commerce operations – both Direct-to-Consumer and Digital Wholesale.

hanna gundmark

holzweiler

The Oslo-based fashion brand Holzweiler has launched a new online flagship store on Centra in order to accelerate their journey towards a global expansion. 


Holzweiler is live on Centra

cloudnine2

The brand-focused e-commerce platform, Centra, has entered into a strategic partnership with Cloud Nine, one of the leading digital agencies in the Nordics. The partnership focuses on the Nordic region with emphasis on the Finnish market.

Centra and Cloud Nine enter into strategic partnership in the Nordics

Ebba Swanberg

Daily sports image

Daily Sports launches new site on Centra

Sweden’s largest supplier of ladies’ golfwear, Daily Sports, just launched their new online flagship store on Centra to accelerate their mission of becoming a global e-commerce player in the golfwear segment. 

Implementation Piece

Understanding the strengths of Sanity, a headless CMS

Northern Playground

northern playground

Choosing a CMS: Why Iterate used Sanity for Northern Playground

Cura of Sweden launches new site on Centra

Cura

Cura of Sweden just launched a new online flagship store on Centra to fuel their quest of becoming global market-leaders in high-quality bedroom products for better sleep and increased wellbeing.

Swedish luxury shirtmaker Eton sets sights on the future – launches digital showroom

Eton

Eton has partnered up with D2C/Digital-wholesale e-commerce platform Centra to launch a completely digital showroom.

Eton sets sights on the future – launches digital showroom

Implementation piece

The importance of independence in your tech stack, and the future of headless CMS's

Interview series: Oakwood + Wordpress image

Interview with Vincent Boiardt, Technical Director of the digital agency Oakwood. Find out how a headless CMS solves common problems of monolith systems, and why independence in your tech stack is crucial.

Choosing a CMS: Why Oakwood used Wordpress for Eytys.com

Great Earth is live on Centra

Great Earth is live

Great Earth is live on Centra 

Centra Webtalks description

webtalks

An invitation to Centra Webtalks #2 featuring Daniel Axelsson from the award winning SEO agency, Pixel. 

Centra Webtalks #2: SEO best practice for D2C-brands

Nudie Jeans

Curious to find out why brands love Centra? We asked our clients for input.

10 reasons grid

Background 10 reasons

Stellar Equipment celebrates five years – triples global sales and launches digital store in Japan

Stellar main image

Stellar Equipment triples global sales and launches digital store in Japan

Grebban and Centra have teamed up to help the eEquity-funded skincare brand, Verso Skincare take the next step in their growth-journey through a strong Direct-to-Consumer experience

Lars Verso

Grebban and Centra have teamed up to help the eEquity-funded skincare brand, Verso Skincare take the next step in their growth-journey through a strong Direct-to-Consumer experience that has been built and optimized for Verso Skincares core markets - USA, Germany and Sweden.


Verso Skincare launches new global D2C experience with Grebban and Centra

Our client Sandqvist has been nominated for best e-commerce design in the Swedish Design Awards

Designpriset

Sandqvist nominated for best e-commerce design in the Swedish Design Awards

Slaying dragons, managing multiple APIs, and why Made People choose Storyblok when building Asket's new website on Centra

Interview series image

Choosing a headless CMS

Interview with Jonathan Selander from the digital agency Made People. Find out why e-commerce is moving away from suites like CommerceCloud, ShopifyPlus, EpiCommerce, Hybris and Magento, and why the editing experience is the most important part of a CMS.

Choosing a CMS: Why Made People used Storyblok for Asket.com

Free replay: Centra Webtalks x Re:newcell

Centra Webtalks image

free-replay copy

Free webinar replay: Centra Webtalks x Re:newcell

Centra's CEO Martin Jensen joins Paul Rogers and James Gurd to discuss the Centra platform for the 33rd episode of the Re:platform podcast

Paul Rogers and James Gurd

Centra's CEO Martin Jensen joins Paul Rogers and James Gurd on the Re:platform podcast to discuss the past, present and future of Centra

Centra's CEO Martin Jensen joins the Re:Platform podcast

maxprofil

Craft Sportswear undergoes total digital transformation –  – announces investment in global, customer-adapted e-commerce to strengthen the brand’s global presence 

Craft Grebban Centra

Craft Sportswear is currently undergoing a total digital transformation for its Direct-to-Consumer and Wholesale business. The company has recently completed a major brand update and is now poised to take the next step by going all-in digitally the Centra headless platform.

Craft Sportswear undergoes total digital transformation

Headless e-commerce platform Centra see’s rapid growth as digitization accelerates

Centra banner

The fashion geared e-commerce platform Centra has seen an increase in demand from brands looking to digitize their Direct-to-Consumer and wholesale business. The platform grew their portfolio by 15% during Q1 and went live with four new brands this week.




Centra see’s rapid growth as digitization accelerates

Bambuser enters into strategic partnership with Centra

Bambuser

Bambuser and Centra have entered into a collaboration to offer Live Video Shopping to Centra’s customers within the fashion and lifestyle segment. 

Centra enters into strategic partnership with Bambuser

Ideal of Sweden breaks new records during Black Week

ideal

The Sweden based e-commerce giant, Ideal of Sweden, continues to grow rapidly and just broke new records during Black Week and Cyber Week. During the peak hours of Black Friday they handled 11 orders per second through their e-commerce store at idealofsweden.com


Nudie Jeans Doubles Down on Physical and Digital Retail Presence

Nudie Jeans continues to expand both e-commerce and physical retail by launching new online flagship store together with a new flagship store in London. A strategy made possible through collaboration with the fashion geared e-commerce platform, Centra.


Nudie Jeans doubles down on physical and digital retail presence

Henri Lloyd reborn digital: cuts 80% of physical retail to go all in on e-commerce

Henri Lloyd

Henri Lloyd reborn digital: goes all in on e-commerce

iDeal of Sweden expands to 30 new markets

Joachim Lindström

iDeal of Sweden is expecting to double its revenue this year and is now investing heavily in its ecommerce operations. The smartphone accessories retailer has move to a new ecommerce platform and is ready to open business in over 30 new markets.



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Piotr, Martin, Frans

The Stockholm based e-commerce scaleup, Centra, is a powerful fashion geared e-commerce software that has had a great year so far. The company has shown an MRR  growth of 50% so far and has an aggressive strategy for growth as they look to enter new, international markets in the near future.

Centra is ready to conquer the global direct-to-consumer market