Intro

Subscribe

Centra Markets: personalized ecommerce without the overhead

How Centra Markets works

How Centra Markets workd

How personalization works in Centra

Centra Markets screenshots

How Maya Delorez built a global digital flagship on one Market in Centra

Maya Delorez online flagship store

Maya Delorez

Case Studies

Scaling customer-centric ecommerce, globally

Let's chat

Community

Be first to know about Centra events and product updates. #nospam

Run one flagship, serve every market: Centra lets fashion brands localize every detail from one catalog, without cloning stores or code.

Centra: unlocking personalization at scale for fashion brands

Centra: Unlocking personalization at scale for fashion brands

Benefits of personalized shopping experiences in fashion ecommerce

Fashion ecommerce personalization - strategies and examples

How to personalize ecommerce: data and segmentation

Effective Segmentation Methods for Fashion Brands

Björn Borg’s homepage quickly directs visitors to either the men’s or women’s collections. 

Bjorn Borg

Bjorn Borg caption

Segmentation methods

Luca Faloni

Luca Faloni caption

More segmentation methods

Discover how Centra brands are leveling up

Personalization tactics for digital flagship stores

Nudie Jeans

Nudie Jeans caption

Promotions, exclusive products, and VIP experiences

Challenges of implementing ecommerce personalization

Simplifying personalization with Centra

Key Takeaways

Discover the strategies that fashion brands can use to create rich, personalized shopping experiences for customers.

Ecommerce personalization: How fashion brands can create personalized shopping experiences

Paragraph 2

H&M Group has taken a minority stake in Centra, signalling strong confidence in its fashion-focused commerce platform. The investment will power Centra’s next phase of global growth and innovation across DTC, wholesale, and omnichannel capabilities.

H&M Group invests in Centra

US Tariffs—where we’re at

Control the controllables

US tariffs tactics for European fashion brands

US Tariffs tactics

Ways to tackle US tariffs

Lead with transparency

Let's talk

Want to future-proof your ecommerce strategy? 

Luke Hodgson, Co-founder of Commerce Thinking and Greg Thorndick, Director at Whānau share potential strategies for how European fashion brands can navigate US tariffs. 

How European fashion brands are responding to US tariffs

How European Fashion Brands are Responding to US Tariffs

What is a merchant of record?

Important features of a merchant of record

Merchant of record features

Beyond merchant of record: what it really takes to expand globally

Why fashion brands on Centra don’t need a merchant of record

How Centra replaces merchant of record features

MoR Features covered by centra

Built-in tax management & transparent pricing

Localized shopping experiences

Enterprise-grade security & compliance

Conclusion: Is a merchant of record necessary for global ecommerce?

Find out why fashion brands don’t need a merchant of record to succeed in cross-border ecommerce.

What is a merchant of record? Definition, meaning, and why fashion brands don't need one

Intro continued

Cross-border pricing challenges

Cross-border ecommerce is complicated. Pricing is no exception.

What costs influence pricing for DTC fashion brands? 

Centra digital showroom

Why a cost-plus pricing strategy isn’t enough for cross-border ecommerce

Download

Global pricing strategies for DTC fashion brands

Localization affects conversion rate in cross-border ecommerce

Market-based pricing helps brands achieve localization in cross-border ecommerce

Giving fashion brands the flexibility needed to support market-based pricing with Centra

Get a demo

Market-based pricing blog

A solid cross-border pricing strategy involves more than just crunching the numbers. Discover the key factors fashion brands must consider when setting prices for new markets.

How market-based pricing drives cross-border ecommerce success

Common challenges in traditional B2B wholesale

Digital fashion wholesale computer

4 Key Benefits of Digital Wholesale for Fashion Brands

Digital fashion wholesale digital showroom

2. Reduced production risk through effective wholesale ecommerce

digital fashion wholesale orders

3. Centralized wholesale order management and data analytics

4. Optimized stock management and fulfilment strategies

Centra's Guide to Wholesale for Fashion Brands

How Paul Smith elevated the buyer experience with digital wholesale

Conclusion

Discover how digital wholesale transforms fashion brands through improved forecasting, optimized inventory, streamlined order management, and enhanced buyer experiences.

4 benefits of digital wholesale for fashion brands

Get more cross-border ecommerce insights 

Leveraging ecommerce localization to build trust with customers

1. Localized sizing standards

Holzweiler provides its customers with a size guide in both metric and imperial formats. 

Localized measurement charts

Holzweiler sizing image caption

2. Localized pricing and payment methods

localized payments

Localized payments

Bjorn Borg payment image caption

3. Localized customer service

4. Localized delivery methods

Paul Smith delivery methods ecommerce

Paul Smith localized ecommerce delivery options

Paul Smith delivery methods image caption

Findings from ‘Conversion rate in fashion ecommerce benchmarks: What we have learnt from analyzing 500 brands’

Conversion rate and payment method link

5. Diversity in product modelling

6. SEO localization

Compare fashion conversion rate benchmarks

Ecommerce localization ≠ just translations. To truly boost conversion rates, fashion brands need to craft an online experience that fits each market.

Adapt and convert: How fashion brands are using hyper-localization to drive revenue

Intro ctd

Ecommerce conversion rates vary across fashion verticals

Ecommerce conversion rate graph by vertical

Ecommerce conversion rates across fashion verticals

Original fashion brands achieve above-average conversion rates 

Ideal ecommerce conversion rates look different for all brands

We’ve crunched the numbers from 500 fashion brands to discover ecommerce conversion rate benchmarks across apparel, footwear, jewelry, health & beauty, and more.

The conversion rate benchmark: how fashion verticals compare

Conversion rates and cart abandonment in fashion ecommerce

The evolution of the linesheet

Re-invented linesheet

More than a digital makeover–a complete reinvention

Wholesale with Centra

Steering the wholesale journey with Centra 

 Linesheets are the OG backbone of fashion wholesale. But as more brands take their wholesale operations online, linesheets are being totally reimagined.

Are linesheets cancelled? How fashion brands are reinventing wholesale

4 core benefits of adopting a sustainable omnichannel approach 

Global-first approach

Omnichannel from an operational POV

omnichannel-nudie-jeans

Nudie Jeans' sustainability-focused omnichannel strategy

Discover how fashion brands can move the dial to lower environmental impact and meet growing consumer demand for eco-friendly options by implementing omnichannel strategies.

Omnichannel: The secret to DTC fashion brands reaching sustainability goals

The Halo Effect

The ‘halo effect’ in fashion wholesale

Wholesale Profitability

Successful DTC brands often see greater profitability in wholesale

Adopting a digital-first approach to wholesale doesn’t mean ditching DTC. Rather than limiting themselves to one approach, fashion brands can combine DTC and wholesale strategies to fully leverage both channels.

The 'Halo Effect': How fashion brands can level up DTC with digital wholesale

Henrik Setterdahl, Account Executive

SEO and UX intersect

Localization is more than translations

Market-based, country-based, or language-based URLs?

Finding the middle ground with a ‘global-first’ approach

Applying business logic to SEO localization

Compromise is inevitable

SEO search bar

Achieving true localization with composable commerce

Discover how SEO and UX intersect in ecommerce, and how composable commerce enables brands to look beyond translations to achieve true localization.

How to Master Ecommerce SEO Localization

Endless Aisle

Physical store personnel as digital assistants

Fulfillment Hubs

Physical stores as fulfillment hubs

Click-and-collect 

Returns and exchanges

Hassle-free returns and exchanges 

 Omnichannel covers much more than ‘click and collect’. There are multiple strategies that fashion and lifestyle brands can integrate into their online store for a consistent and connected customer experience. 

5 popular omnichannel strategies for scaling fashion brands

Evelina Galli

Philip Börjesson, CEO Charity Funnel

What bla bla a “headless ecommerce platform”?

Centra’s 2023 in numbers:

About Centra:

Charity Funnel makes it easy to give to charity while you shop.

Swedish startup brings donations directly to checkout

Headless vs monolithic comparison

What are the benefits of running on a headless platform?

Is all ecommerce turning headless and composable?

Do you need a headless setup to sell fashion products?

When in doubt, play to your platform’s strengths

Shopify / Centra / Magento

After table text

Is headless Shopify a thing?

You don’t need a headless setup to run a fashion store – but for some reason, many leading fashion brands do, and here's why.

Why go headless when selling fashion? 

Why you need a PIM

Why Centra is a great choice for fashion brands

Bundles

Enhanced management of luxury items

Centra pim for fashion brands

Centra's built-in, lightweight Product Information Management system is specifically designed for fashion brands, and stands out with a range of functionalities that directly translate into significant value for fashion brands using the platform.

The Centra PIM: Purpose-built for fashion brands

Chapter 1: Report methodology 

Chapter 2. Spotlight on key marketing channels

Chapter 3. Direct channel: A reflection of brand power

Chapter 4. Brand recognition and awareness: The engines behind strong branded traffic in organic search

Chapter 5. Paid search: A cornerstone of ecommerce sale

Chapter 6. Navigating the social media landscape

Chapter 7. Winning the mobile marketing game

Chapter 8. From Amazon to Zalando: Marketplaces that matter in fashion ecommerce

Fashion brands strive for customer attention dispersed across channels and devices. With the advancement of technology and customers increasingly relying on smartphones, traditional marketing channels no longer cut it.

Fashion ecommerce marketing report: How fashion brands utilize digital marketing channels to drive growth

Trend 1: Leverage AI-driven personalization for unforgettable customer experiences  

Trend 2: Social commerce: Make the most of shoppable content 

In the whirlwind of the fashion world, keeping your finger on the pulse of shifts in the industry is a necessity. Fashion brands are constantly striving to adapt and innovate to stay ahead of the curve. 

Fashion ecommerce: 8 trends and stats that will make you rethink your strategy

All news