This article was last updated and validated November 2025

Centra vs Salesforce Commerce Cloud

With Centra, fashion brands get speed without the complexity—ready-to-use fashion features, minimal development requirements, and a lower TCO than Salesforce Commerce Cloud.

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Ecommerce platforms

Example: Salesforce Commerce Cloud

yellowOriginally built on a tightly coupled, server‑rendered architecture meaning front-end changes often require IT overhead.

yellowDeeply integrated with the broader Salesforce ecosystem, which can add complexity if brands aren’t already using other Salesforce products.

yellowHigh reliance on technical teams for customization, promotions, and omnichannel workflows.

yellowOutcome: Slower launches, higher setup and maintenance costs, and greater dependence on developer expertise.

Composable SaaS platforms

greenWebsite experience runs separately from the ecommerce system, so teams can make changes faster without disrupting operations.

greenOpen, API-based design makes it easy to connect systems and share data

greenWell-defined APIs let teams build and integrate new features quickly and affordably

greenOutcome: Faster launches, easier integrations, and the flexibility to expand into new channels and markets

Running a fashion brand? Choose a platform that grows with you.

The most dynamic fashion brands adapt to shifting trends, scale into new markets, and maintain peak performance.

To succeed, they need an ecommerce platform that grows with them—affordable, flexible, and fully in control of design, development, and business logic—without relying on heavy customization or costly in-house development.

Salesforce Commerce cloud vs Shopify Plus vs Centra comparison

Why brands switch from Salesforce Commerce Cloud to Centra

A side-by-side look at how Centra and Salesforce Commerce Cloud manage the needs of modern fashion and lifestyle brands, including flexibility, business logic, and multi-market capabilities.

	Centra	Salesforce Commerce Cloud
Built for brands	Built from the ground up for fashion and lifestyle brands, Centra eliminates the need for patchwork apps. It combines DTC, wholesale, and omnichannel in one backend. Teams can localize experiences, and maintain consistent brand storytelling globally.	Built for general retail and enterprise businesses. To adapt to fashion, the platform requires dedicated development resources, driving cost and complexity.
Ease of use and scalability	Combines enterprise-grade flexibility with user-friendly management tools. Business teams can configure markets, prices, and campaigns directly—no code needed.	Powerful but heavy to operate—achieving advanced customization takes significant resources, leading to long setup times, complex maintenance, and ongoing reliance on Salesforce specialists as you scale.
Omnichannel commerce	Centra unifies all sales channels: connecting online DTC, wholesale, and in-store sales on one platform.	Supports features like click‑and‑collect, ship-from-store, and buy online/return in-store, but advanced setups often require additional licenses, configuration, or custom development to match Centra’s out-of-the-box capabilities.
Wholesale & B2B	For fashion and lifestyle brands with complex B2B needs, Centra provides a more complete, scalable, and industry-aligned solution out-of-the-box.	Supports B2B and B2C sales — but its B2B module is not optimized for the specific buying flows and complexity of fashion and lifestyle brands. Often relies on third-party apps or custom integrations to deliver features like seasonal preorder, size-based pricing, and complex catalog logic.
Single vs. multi-market	Run all markets from a single backend — one product catalog, localized pricing, currencies, and languages. Brands can create tailored experiences for each region without duplicating stores.	Supports multiple markets, but full multi-market setups require separate pricing lists per currency or site, along with locale-specific content and promotions, adding configuration overhead.
Payment options	Connects with over 200 local and global PSPs, giving full control and lower transaction costs — with zero platform fees.	Flexible payment options are available, but many require extra configuration or custom integrations.
Localization	Localize everything — content, pricing, payment methods, warehouses, and users — from one interface.	Localization is possible, but typically requires more manual setup, more configuration thought, and potentially more development work to scale cleanly.
Promotions	Run targeted promotions with built-in segmentation and “if-this-then-that” logic — no plugins required.	Provides a technically rich promotion engine, but making the most of it (especially for complex bundles or layered campaigns) usually means more development work, increasing time and cost.
Omnichannel capabilities	Natively supports click-and-collect, ship-from-store, return-to-store, and endless aisle — all integrated into one order management system.	Requires extensive setup and integration, including Omnichannel Inventory, Salesforce Order Management, and often ERP or POS connections — adding complexity, time, and cost.
Order management and fulfillment	Advanced order management with built-in Distributed Order Management (DOM). Automatically routes orders to the best warehouse or store, manages incoming stock, and applies safety-stock logic — reducing manual work and delivery delays.	True order management requires the paid Salesforce Order Management add-on; integrating multi-location inventory often needs developer integration.
Licensing fees	Single, all-inclusive license — no transaction fees, no hidden costs.	Modular licensing with potential GMV-based costs; OMS is licensed separately, and integrations / add-ons can add significantly to TCO.

Tailor made for fashion

Global fashion brands choose Centra as the only platform that fully understands the needs and complex business logic of fashion commerce.

300+ of the world's top fashion brands are built on Centra—some from day one.

FAQ

Is Centra better than Salesforce Commerce Cloud for fashion and lifestyle brands?

Yes. Centra is purpose-built for fashion and lifestyle brands, while Salesforce Commerce Cloud is a general enterprise commerce platform. Centra is purpose-built to eliminate complexity and empower teams to move faster with ready-to-use features for fashion ecommerce and wholesale, minimal developer dependency, and a lower total cost of ownership.

Salesforce Commerce Cloud, while strong in enterprise integration and customization, often requires more technical expertise and ongoing investment to achieve the same agility that Centra delivers out of the box. Brands not fully invested in the Salesforce ecosystem may also find management more challenging, and extending core functionality often requires third-party apps or custom development.

What makes Centra purpose-built for fashion and lifestyle brands?

Centra was created to solve the everyday challenges that fashion and lifestyle brands face — challenges that generic ecommerce platforms simply weren’t built for.

Here’s what makes Centra different:
Seasonal and collection-based selling: Manage complex product structures with collections, preorders, and drops without manual workarounds.

Global size, color, and variant logic: Handle detailed product variations and assortments across markets from one catalog.

Multi-channel commerce: Run DTC, wholesale, and in-store sales under a single platform — with shared inventory and pricing.

Localized shopping experiences: Sell globally with native support for multiple languages, currencies, warehouses, and tax setups.

Omnichannel fulfillment: Power click-and-collect, ship-from-store, and endless aisle workflows directly within the platform.

Built for growth, not plugins: Everything is included out of the box, so you don’t need dozens of third-party apps to meet fashion-specific needs.

In short: Centra is purpose-built for fashion commerce — giving brands complete flexibility, operational control, and freedom to scale globally without compromise.

Can Centra and Salesforce Commerce Cloud handle DTC and wholesale sales channels on a single platform?

Yes. Centra connects DTC, wholesale, and in-store sales on a single platform, sharing inventory, pricing, and customer data seamlessly.

With Salesforce Commerce Cloud, DTC and wholesale can be supported on the same overall platform, but they typically run as separate stores or apps. This setup often requires additional configuration and integration to keep inventory, pricing, and customer data aligned, which can add complexity and development overhead.

How do Centra and Salesforce Commerce Cloud differ in supporting multiple markets, currencies, and languages?

Centra natively supports multiple markets with full localization for languages, currencies, price lists, and warehouses, all from one backend, making it easy to manage global operations. Salesforce Commerce Cloud can support multiple markets through separate sites and locale configurations, but this often requires extra setup for pricing lists, site-specific content, and promotions. Managing multiple sites in SFCC can add complexity and operational costs compared with Centra’s unified approach.

How does Centra improve order management and fulfillment?

Centra provides advanced omnichannel features like click-and-collect, ship-from-store, endless aisle, and buy online, return-to-store, along with a rule-based Distributed Order Management system that manages allocation, incoming deliveries, and safety stock.

Salesforce Commerce Cloud can support similar workflows, but these often require additional configuration, third-party apps, or Salesforce Order Management, making them less ready-to-use. Managing orders across multiple stores, channels, or wholesale operations can therefore be more complex and resource-intensive.

How do brands score Centra versus Salesforce Commerce Cloud on G2?

See how Centra compares to Salesforce Commerce Cloud

Read the full G2 comparison

	Centra	Salesforce Commerce Cloud
Meets requirements	9.0	8.6
Ease of use	9.0	8.2
Ease of setup	8.5	7.8
Ease of admin	9.1	8.1
Quality of support	9.3	8.3
Ease of doing business with	9.6	8.6
Product direction	9.8	8.6

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