omnichannel platform for fashion

Global omnichannel for fashion brands

Sell to consumers and retailers across channels, countries, and marketplaces. Scale your brand globally on the only headless ecommerce platform built for fashion & lifestyle.

Believe the hype.
Success stories of fashion & lifestyle brands that switched to Centra

One platform, ALL channels

DTC, wholesale & retail sales, under one platform

Centra has two intuitive Order Management Systems, one supporting direct-to-consumer orders and the other dedicated to wholesale orders.

Both OMS’es in Centra are fully capable of integrating with external OMS and ERP systems and can co-exist with clear hand-over points.

A multi‑channel platform designed for fashion

Sell beyond the limits of channels and technologies. Create a seamless experience by integrating all your touchpoints: web page, mobile app, in-store display, a PoS system, an AR/VR device, or a voice assistant.

Track shipments, returns and refunds

The Direct-to-Consumer and Wholesale OMS workflows are fully integrated in Centra, allowing to streamline brands’ day-to-day operations.

Data is synchronized to integrated systems such as warehouses, TA/freight systems and payment service providers in real-time.

Powerful features

Integrate multiple customer touchpoints in one platform.


Supports unlimited markets, currencies, languages, warehouses and more, with zero constraints on shop design thanks to Centra’s headless API technology.

Digital Wholesale

Support unlimited customers, sales staff, agents, distributors, delivery windows and more with Centra’s feature-rich enterprise wholesale process.

Marketplaces and beyond

Use Centra’s open APIs to integrate with the rest of your commerce ecosystem. List your products on popular marketplaces and manage orders using your standard order flow.

Omnichannel order management


Support warehouses with unsafe inventory levels (e.g., brick-and-mortar stores) through extra stock allocation at a central warehouse in case the inventory is unavailable. Timeout and threshold logic is definable and specific APIs are in place to facilitate the interaction with brick-and-mortar staff.

Same‑day ship‑from‑store

Use Centra’s clever APIs to integrate delivery experience solutions providing additional criteria for stock allocation.

Set up a "global same day" solution, turning your brick-and-mortar network into a powerful fulfillment network, without extensive building of any custom integrations or business logic.

Features for days.

Endless aisle

Allow brick-and-mortar customers to virtually browse or order products that are out of stock or not sold in-store – and ship them to their homes or to the store.

Pick up and return in store

In case of a web order being returned to a brick-and-mortar store, Centra can trigger  a refund based on an API command, for a fully automated handling. In case the original payment cannot be refunded, Centra provides that feedback and the store can e.g., issue a gift card instead.

Show store inventory online

Tag warehouses as brick-and-mortar stores and use Centra’s rule-based stock allocation engine to list their inventory to online visitors based on geo-location.

Gift cards and store credits

Centra can integrate with other systems handling master data for gift cards and store credits. As with other data in Centra, gift cards and store credits can also be read out from Centra using API, making omni-channel integrations possible.

Omni-channel campaigns

With rich APIs, Centra can either accept an external data source for campaigns, or act as a master. You can also configure an integration so that an external system acts as a general master, but data is further enriched in Centra.

Your digital showroom

Digitize your wholesale with our out‑of‑the‑box, digital Showroom. Take preorders, reorders, and orders on incoming stock.

"The flexibility of Centra was a game changer. We were able to customize each individual store based on local preferences, which allowed us to carry out our strategy on a global level"
Henrik Grundén Co-Founder at Stronger
"Switching from our previous monolithic setup to Centra’s headless build has enabled us to iterate fast and implement new technology and solutions without turning it into an expensive and complex IT project."
Erik Berg Ecommerce Manager at Craft Sportswear