An AI product audit evaluates how AI systems interpret your publicly available product data. It assesses whether AI search engines and shopping systems can find your products, understand key attributes, and confidently surface the right variants.

AI search increasingly answers shopping questions directly instead of sending users to traditional search results. If AI cannot clearly interpret your product data, your products may not appear in AI-generated answers, recommendations, or shopping experiences.

Traditional SEO focuses on ranking pages in search results. AI search focuses on whether AI systems can understand and confidently use your product data to generate answers and recommendations. Strong SEO does not guarantee strong AI visibility.

You receive access to a dashboard with 0–100 scores across five AI readiness categories. The report includes clear explanations and practical recommendations to improve how AI systems interpret and represent your products. Results and recommendations are AI-generated and intended for informational guidance. Qualified professionals should be engaged before making business decisions.

Centra is designed for fashion and lifestyle brands managing complex product catalogs across markets and channels. By centralizing and structuring product data, Centra helps make product information more consistent and reliable for AI-driven search, shopping, and internal tools.

The audit looks outward: it shows how AI search engines and shopping tools see your product data. The agents work inward: they connect to Centra through our MCP server and do operational work like launch checks, localisation and linesheets, with your approval on every change.

Centra MCP connects your AI agents directly to your Centra data and operations. MCP — the Model Context Protocol — is the open standard for connecting AI agents to software. It includes 300 agent-ready tools, and more than half of them can make changes, not just look things up.

Agents start with no access to anything. You decide what they can see and what they can change, and nothing is applied until you approve it. Every change an agent makes is logged in Centra just like any other change, and the chat in your AI assistant shows what it looked at, what it suggested and what you approved.