Introducing AI Content Studio: translate your product catalog without leaving Centra
Translate your entire product catalog directly in Centra. No exports, no agencies, no manual uploads — just faster launches across every market.
If you are serious about global growth, selling to customers in their native language is no longer optional. A global consumer survey found that 76% of online shoppers prefer to buy products when the information is presented in their native language. While 40% said they wouldn’t buy from a site that isn’t in their language.
However, launching a new collection across multiple languages used to mean weeks of work outside Centra. Brands would export product data, send it to a translation agency or third-party tool, wait, then manually upload everything back in. The more markets you sell in, the more that process scales against you.
Centra’s AI Content Studio removes it. Translate product data including names, descriptions, categories, URIs, metadata, and image alt text without leaving the platform. When a collection is ready, your team can launch in multiple languages at the same time, instead of waiting on their translation pipeline. The product closes the gap between global buyer expectations and the reality of a costly, time-consuming translation bottleneck.
Translate, review, publish
Every translation goes through your team before it's published. You can review and modify output before anything goes live, so the process is faster without being less controlled.
Translations map directly to the correct fields in Centra, so there's no post-translation cleanup or re-mapping before you go live
Drive global SEO and GEO at scale
Translating product content, metadata, and URIs is foundational to how local customers find you. When product descriptions, category names, and meta fields exist in the buyer's language, your products are indexable and discoverable in local search. This work no longer needs to happen outside the platform, in spreadsheets or through agency handoffs.
Consistent brand voice across every language
Set your brand voice across three levels: global, per brand, and per language. Set these once and they apply across every translation.
Use the glossary to set constraints on terms with translations constraints. If a material technology like GORE-TEX should never be translated, you set that once. The same applies to product names, industry-specific language, or localised terms that need to appear exactly as written.
Test your guidelines before you commit
Use the Playground to test your guidelines on small snippets of text before committing to a translation batch. See how the AI handles your brand voice before it runs across your entire catalog.
Fully localized wholesale selling
Brands selling wholesale can pair this with translations in Centra Showroom, to give buyers a fully localized direct-to-buyer experience with ease as your team manages it all from one place.
Pricing and availability
Test out the AI Content Studio for free starting today*. Find it in your Centra admin under AI Content Studio.
Pricing is a flat monthly fee based on SKU count, with each tier including a maximum token allocation. You're not paying per word translated or per language added, costs are predictable as your catalog and market footprint grow.
*Limitations apply. Learn more about product availability and how to get started.
What's coming next
We’re adding AI-generated product data enrichment to the AI Content Studio, so you can generate descriptions, meta titles, and other fields instantly in Centra, without waiting on a copywriter or the hassle of mapping data from outside the platform.
