Direct‑to‑Buyer: A guide to wholesale for fashion brands

The hype surrounding DTC ecommerce has led many fashion brands to focus heavily on scaling their online stores, often overlooking wholesale as a channel for growth.

In this guide, we unpack the intricacies of fashion wholesale, illustrating how brands can unlock major commercial potential by going digital, including:

• How fashion wholesale cycles work

• Taking wholesale digital: advantages and business concerns

• How to create a ‘Direct to Buyer’ experience

• How Nudie Jeans and Paul Smith do digital wholesale