Take a tour of Centra’s digital showroom for fashion wholesale

Boost fashion B2B preorder and reorder sales, grow retail partnerships, and expand into new markets with Centra’s intuitive showroom. Click through our demo below to see how.

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Powerful wholesale features

Shoppable hotspots

Adding shoppable hotspots to your product images allows you to highlight specific products, give buyers the key information, and direct them to a dedicated page to make an order.

On-brand lookbooks

Create compelling lookbooks with brand-authentic, editorial-looking photos and share them with buyers to promote new fashion collections, attract retail partners, and drive sales.

Localized displays

Showcase your clothing and accessories differently across markets, channels, selections, or categories to strategically promote particular product variants and related products.

Intuitive handling of variants and sizes

Use Centra’s multilayer variant handling and bulk uploader to manage your fashion brand’s complex products and catalogs with lots of SKUs for different sizes and colors. Apply predefined product attributes or create your own – like in a fully-featured PIM.

Fashion sales campaigns and discounts

Centra enables rule-based per-account discounts and campaigns, so wholesale accounts can buy the right products when they need them. You can set base price lists, pre-negotiated and advanced discounts, order/item bargaining, and run off-price campaigns.

Grab

Believe the hype.

Read success stories of fashion brands that switched to Centra here.

FAQs

What is Digital Showroom?

Is Centra Wholesale separate from Centra's DTC platform?

Can I offer different pricing to different accounts?

Yes. Set up a multitude of price lists in any currency and assign each to one account or as many as you like. You can add a discount to a price list, to a whole account, or differentiate the discount an account gets on each drop or season. Time-controlled price alterations let you adjust the base price from a price list, in any currency, within a specific time frame — useful if you sell the same item across multiple seasons or drops. On top of that, a rule-based engine handles vouchers, campaigns, and more.

Can we run preorder and reorder in the same place?

Yes, and it goes beyond just "in stock or preorder." Sell from stock, with allocation rules to define which warehouse is assigned. Sell preorder, with no assigned warehouse or stock, creating demand that can be used to generate a supplier order. Or sell directly from an incoming supplier delivery — with the ETA exposed in the Showroom — for tighter warehouse and demand control. You can even mix stock and incoming delivery on the same order.

Get a live demo with a Centra expert

Get a demo