Emfas

Emfas is an AI-native PIM that automates the manual parts of product content work. It connects two-way with Centra, so changes you make in Emfas show up in Centra right away, and changes in Centra flow back to Emfas.

Emfas is built for brands and retailers with large and growing catalogs. Connect your Centra store and Emfas imports every product, variant, bundle, image, file and attribute, with no developer required. From there, AI enriches your catalog at scale, writing descriptions, attributes, meta fields, alt texts and translations in your brand's tone of voice, and optimizes it for search (SEO) as well as AI answer engines and shopping agents (AEO and GEO).

Emfas works for both brands launching their own collections as well as for multi-brand retailers who get products from suppliers.

For brands

Bring in product data from your PLM (Centric, Delogue, Resourced and more), CSV files or images, and let AI write descriptions, attributes and meta fields in your brand voice. Emfas then fills Centra with everything each product needs before launch.

For retailers

Emfas can enrich a products based on any supplier data; CSVs, PDFs or any file format, product pictures, deep research online where Emfas would fetch information from the supplier online.


Built for Centra

• Two-way, real-time sync of products, variants, categories, collections, custom attributes and images, so Centra and Emfas are always up to date

• Support for Centra bundles: Emfas brings your bundles in, enriches bundle names and content, and publishes them back to Centra alongside your regular products

• One PIM for bulk-editing product data, media and translations across your whole catalog

• Translations and localization for every market and store you sell in, with your terminology kept consistent

• Media handling: upload images and video and Emfas connects them to the right product automatically, then uses AI to adapt imagery for each channel

• Alt text generated for every image

• AI-ready product data for SEO, AEO and GEO, so products are described accurately when AI shopping agents such as ChatGPT recommend them

• Channel feeds for marketplaces and shopping channels such as Google Shopping and Meta, built from the same catalog

Data sync and migration

• Product sync with auto-updates, real-time sync and scheduled sync

• Bulk import and export, including scheduled imports and exports

• CSV and large file support for onboarding existing catalogs

• Bulk updates across products, collections and attributes

• Support when replatforming, so product data moves with you

Works with

• PLMs: Centric PLM, Delogue, Resourced and Rechain

• Product feeds: ChatGPT, Google Shopping, Meta Tik-Tok, Voyado, Klaviyo, Pinterest
  All connected through the same Emfas catalog that syncs with Centra.

Support and onboarding

The Emfas team sets up the Centra integration together with you and maps the data sync to your catalog structure. Support is handled directly by the Emfas team, and new needs from customers regularly turn into product features.

Results

Brands using Emfas spend up to 95% less time on catalog enrichment. ICIW cut the time spent on product enrichment by 70%. The content stays on brand and is ready for every channel, from your Centra webshop to feeds and marketplaces.