Intro

Step inside

Dynamic pricing, delivered

contd

Sign up

Dynamic pricing in practice: use-cases

See Centra Wholesale in action

Let's go

Dynamic pricing for fashion wholesale - Centra

Manual pricelists and fashion wholesale don’t mix. See how Centra Wholesale’s dynamic, delivery-window pricing does the math, giving buyers custom prices and brands full margin control.

Protect margins and save time with dynamic wholesale pricing

Subscribe

Step 1: Have a clear goal

Black Friday checklist - sales

Step 2: Be ready to adapt

Here's how

Paul Smith broke Black Friday sales records

Step 3: Plan for what happens when you hit your target

Black Friday checklist - fine tune (people)

The takeaway: fine-tune for maximum impact

Get a demo

Not your average Black Week campaign checklist. Maximize Black Week performance with Centra’s 3-step action plan.

Black Week: A 3-step action plan for fashion brands

1. Start with a clear purpose

Ship from Store fashion ecommerce DTC

Ship-from-Store

2. Train and support in-store staff

Ellis Brigham has taken a different approach to compensating staff for fulfilling online orders in-store:

Case study

Ship from Store inventory

Store inventory

3. Align store inventory with online demand

In store pick and pack for Ship from Store

Pick and pack fashion products in-store

4. Pilot SFS before scaling

Read now

Paul Smith improves page performance by 50%

5. Leverage technology to make SFS work for your brand

Well-oiled machine

Ship-from-Store is having a moment. Find out how Nudie Jeans, Paul Smith, and Ellis Brigham are using it to optimize stock, boost sustainability, and increase sales.

Mastering Ship-from-Store: Tips from Nudie Jeans, Paul Smith, and Ellis Brigham

DPPs and the power of PIM

Digital Product Passports

The link between DPPs and AI search for ecommerce

Learn more

How brands are putting data to work

Nudie Jeans DPP example

Nudie Jeans

A smarter way to manage fashion product data

DPPs, PIM, and AI Search

The future of fashion runs on clean, connected product data. Discover how your PIM can help your brand win in AI search and EU sustainability regulations.

Future-proofing fashion: Why DPP-focused brands have the ultimate edge

US Tariffs—where we’re at

Preparing for peak season: 5 key action points

US tariffs tactics for European fashion brands

US Tariffs tactics

Long term strategy: ways to tackle US tariffs

The bottom line

Let's talk

Want to future-proof your ecommerce strategy? 

Luke Hodgson, Co-founder of Commerce Thinking and Greg Thorndick, Director at Whanau share how European fashion brands are navigating US tariffs ahead of peak season 2025, with immediate and long-term strategies. 

How European fashion brands are responding to US tariffs ahead of peak 2025

How European Fashion Brands are Responding to US Tariffs

From chaos to control: leveraging PIM to scale fashion ecommerce

Centra’s PIM: built for the way fashion works

Centra PIM size chart localization

Case studies

Fuel product discovery and conversion with structured data

Custom attributes in Centra's PIM

Collections in Centra's PIM

Flexible bundles

Personalized product displays across channels

Smart product recommendations

Centra PIM serializable product management

Growth starts with great product data

Book a demo

Centra pim for fashion brands

Centra's built-in, lightweight product information management (PIM) tool is specifically designed for fashion brands, boosting operational productivity, supporting regulatory compliance (including DDP), and simplifying product discovery to fuel lasting brand growth.

Great Earth is live on Centra

Read more

Protect margins and save time with dynamic wholesale pricing

Black Week: A 3-step action plan for fashion brands

Mastering Ship-from-Store: Tips from Nudie Jeans, Paul Smith, and Ellis Brigham

Great Earth is live on Centra

Read more

Protect margins and save time with dynamic wholesale pricing

Black Week: A 3-step action plan for fashion brands

Mastering Ship-from-Store: Tips from Nudie Jeans, Paul Smith, and Ellis Brigham

Be first to know about Centra events and product updates. #nospam