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US Tariffs—where we’re at

Preparing for peak season: 5 key action points

US tariffs tactics for European fashion brands

US Tariffs tactics

Long term strategy: ways to tackle US tariffs

The bottom line

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Want to future-proof your ecommerce strategy? 

Luke Hodgson, Co-founder of Commerce Thinking and Greg Thorndick, Director at Whanau share how European fashion brands are navigating US tariffs ahead of peak season 2025, with immediate and long-term strategies. 

How European fashion brands are responding to US tariffs ahead of peak 2025

How European Fashion Brands are Responding to US Tariffs

From chaos to control: leveraging PIM to scale fashion ecommerce

Centra’s PIM: built for the way fashion works

Centra PIM size chart localization

Case studies

Fuel product discovery and conversion with structured data

Custom attributes in Centra's PIM

Collections in Centra's PIM

Flexible bundles

Personalized product displays across channels

Smart product recommendations

Centra PIM serializable product management

Growth starts with great product data

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Centra pim for fashion brands

Centra's built-in, lightweight product information management (PIM) tool is specifically designed for fashion brands, boosting operational productivity, supporting regulatory compliance (including DDP), and simplifying product discovery to fuel lasting brand growth.

How Centra’s PIM eliminates product data pains

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When growth turns into overhead

Case study

How Active Brands lowered TCO with Centra

Omnichannel

The shift to smarter operations

Protecting profit margins while scaling

Smart growth > fast growth

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Discover how smarter growth strategies can help protect margins without sacrificing momentum.


Smarter growth: how fashion brands are protecting margin without losing momentum

The importance of TCO in the ecommerce industry

Total cost of ownership dissection 

 The high cost of underestimating TCO

Essential KPIs for tracking TCO

TCO GMV calculation

TCO percentages

Critical cost categories

Development costs

Find out more

Additional integrations

TCO infrastructure

Hosting fees

TCO operational

operational costs contd

The best value comes with staying power

Thinking of replatforming? Start here. A total cost of ownership guide to ecommerce platforms for scaling fashion brands.

Total Cost of Ownership: how to calculate the true cost of your ecommerce platform

Article body

Ship from Store explained: closing the gap between inventory and customers

Ecommerce inventory management

The competitive edge of Ship-from-Store fulfillment

Omnichannel fashion brands tech stack

A blueprint for omnichannel success: how Paul Smith broke peak sales records with Ship-from-Store

Ship from Store through digital flagship

Navigating operational complexities in Ship-from-Store

Maximizing value from every store location

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Community

Be first to know about Centra events and product updates. #nospam

Ship from store fashion

Find out how omnichannel fashion brands can connect local inventory to online demand with Ship-from-Store.

Why Ship-from-Store is changing the game for omnichannel fashion brands

But first…what is a multi-storefront, anyway?

How Paul Smith switched on localized experiences

Multi storefronts for global ecommerce

Multi storefront multiple markets

What are the typical use cases for multiple storefronts?

How Active Brands scaled 4 brands on one platform

Multiple storefronts, one store

Multiple storefronts

Use case 3

Centra Markets: All markets, one backend

Learn how a multi-storefront ecommerce setup can streamline operations and unlock new growth opportunities.

Great Earth is live on Centra

Read more

How European fashion brands are responding to US tariffs ahead of peak 2025

How Centra’s PIM eliminates product data pains

Smarter growth: how fashion brands are protecting margin without losing momentum