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Centra's Guide to Wholesale for Fashion Brands

The evolution of the linesheet

Re-invented linesheet

More than a digital makeover–a complete reinvention

Wholesale with Centra

Steering the wholesale journey with Centra 

Conclusion

 Linesheets are the OG backbone of fashion wholesale. But as more brands take their wholesale operations online, linesheets are being totally reimagined.

Are linesheets cancelled? How fashion brands are reinventing wholesale

4 core benefits of adopting a sustainable omnichannel approach 

Global-first approach

Omnichannel from an operational POV

omnichannel-nudie-jeans

Nudie Jeans' sustainability-focused omnichannel strategy

Discover how fashion brands can move the dial to lower environmental impact and meet growing consumer demand for eco-friendly options by implementing omnichannel strategies.

Omnichannel: The secret to DTC fashion brands reaching sustainability goals

The Halo Effect

The ‘halo effect’ in fashion wholesale

Wholesale Profitability

Successful DTC brands often see greater profitability in wholesale

Adopting a digital-first approach to wholesale doesn’t mean ditching DTC. Rather than limiting themselves to one approach, fashion brands can combine DTC and wholesale strategies to fully leverage both channels.

The 'Halo Effect': How fashion brands can level up DTC with digital wholesale

Henrik Setterdahl, Account Executive

SEO and UX intersect

Localization is more than translations

Market-based, country-based, or language-based URLs?

Finding the middle ground with a ‘global-first’ approach

Applying business logic to SEO localization

Compromise is inevitable

SEO search bar

Achieving true localization with composable commerce

Discover how SEO and UX intersect in ecommerce, and how composable commerce enables brands to look beyond translations to achieve true localization.

How to Master Ecommerce SEO Localization

Endless Aisle

Physical store personnel as digital assistants

Fulfillment Hubs

Physical stores as fulfillment hubs

Click-and-collect 

Returns and exchanges

Hassle-free returns and exchanges 

 Omnichannel covers much more than ‘click and collect’. There are multiple strategies that fashion and lifestyle brands can integrate into their online store for a consistent and connected customer experience. 

5 popular omnichannel strategies for scaling fashion brands

Evelina Galli

Philip Börjesson, CEO Charity Funnel

What bla bla a “headless ecommerce platform”?

Centra’s 2023 in numbers:

About Centra:

Charity Funnel makes it easy to give to charity while you shop.

Swedish startup brings donations directly to checkout

Max Brennan