Intro

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1. Start with a clear purpose

Ship from Store fashion ecommerce DTC

Ship-from-Store

2. Train and support in-store staff

Ellis Brigham has taken a different approach to compensating staff for fulfilling online orders in-store:

Case study

Ship from Store inventory

Store inventory

3. Align store inventory with online demand

In store pick and pack for Ship from Store

Pick and pack fashion products in-store

4. Pilot SFS before scaling

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Paul Smith improves page performance by 50%

5. Leverage technology to make SFS work for your brand

Well-oiled machine

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Ship-from-Store is having a moment. Find out how Nudie Jeans, Paul Smith, and Ellis Brigham are using it to optimize stock, boost sustainability, and increase sales.

Mastering Ship-from-Store: Tips from Nudie Jeans, Paul Smith, and Ellis Brigham

DPPs and the power of PIM

Digital Product Passports

The link between DPPs and AI search for ecommerce

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How brands are putting data to work

Nudie Jeans DPP example

Nudie Jeans

A smarter way to manage fashion product data

DPPs, PIM, and AI Search

The future of fashion runs on clean, connected product data. Discover how your PIM can help your brand win in AI search and EU sustainability regulations.

Future-proofing fashion: Why DPP-focused brands have the ultimate edge

US Tariffs—where we’re at

Preparing for peak season: 5 key action points

US tariffs tactics for European fashion brands

US Tariffs tactics

Long term strategy: ways to tackle US tariffs

The bottom line

Let's talk

Want to future-proof your ecommerce strategy? 

Luke Hodgson, Co-founder of Commerce Thinking and Greg Thorndick, Director at Whanau share how European fashion brands are navigating US tariffs ahead of peak season 2025, with immediate and long-term strategies. 

How European fashion brands are responding to US tariffs ahead of peak 2025

How European Fashion Brands are Responding to US Tariffs

From chaos to control: leveraging PIM to scale fashion ecommerce

Centra’s PIM: built for the way fashion works

Centra PIM size chart localization

Case studies

Fuel product discovery and conversion with structured data

Custom attributes in Centra's PIM

Collections in Centra's PIM

Flexible bundles

Personalized product displays across channels

Smart product recommendations

Centra PIM serializable product management

Growth starts with great product data

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Centra pim for fashion brands

Centra's built-in, lightweight product information management (PIM) tool is specifically designed for fashion brands, boosting operational productivity, supporting regulatory compliance (including DDP), and simplifying product discovery to fuel lasting brand growth.

How Centra’s PIM eliminates product data pains

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When growth turns into overhead

How Active Brands lowered TCO with Centra

Omnichannel

The shift to smarter operations

Protecting profit margins while scaling

Smart growth > fast growth

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Discover how smarter growth strategies can help protect margins without sacrificing momentum.


Smarter growth: how fashion brands are protecting margin without losing momentum

The importance of TCO in the ecommerce industry

Total cost of ownership dissection 

 The high cost of underestimating TCO

Essential KPIs for tracking TCO

TCO GMV calculation

TCO percentages

Critical cost categories

Development costs

Find out more

Additional integrations

TCO infrastructure

Hosting fees

TCO operational

operational costs contd

The best value comes with staying power

Thinking of replatforming? Start here. A total cost of ownership guide to ecommerce platforms for scaling fashion brands.

Total Cost of Ownership: how to calculate the true cost of your ecommerce platform

Great Earth is live on Centra

Read more

Mastering Ship-from-Store: Tips from Nudie Jeans, Paul Smith, and Ellis Brigham

Future-proofing fashion: Why DPP-focused brands have the ultimate edge

How European fashion brands are responding to US tariffs ahead of peak 2025

Great Earth is live on Centra

Read more

Mastering Ship-from-Store: Tips from Nudie Jeans, Paul Smith, and Ellis Brigham

Future-proofing fashion: Why DPP-focused brands have the ultimate edge

How European fashion brands are responding to US tariffs ahead of peak 2025

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