95% Sell-through: Ship-From-Store with Paul Smith

ON DEMAND

Get a behind-the-scenes look at Paul Smith's Ship-from-Store strategy in this on-demand recording of our exclusive live event in London.

Hit play to hear how they achieved:

• 28% of orders shipped from store over Black Friday

• 95% sell-through on the AW24 collection

• 11% shipped from store for AW24 overall

...without increasing staff numbers.