JOOR is a fashion marketplace for wholesale buying, connecting brands and retailers globally. JOOR gives retailers and buyers one handy platform to submit orders from multiple brands.

JOOR focuses on the B2B side of fashion, offering access to one of the largest indexes of retailers and brands. Rather than digging through your emails to find attachments, JOOR lets you conveniently browse the latest line sheets in one place. Once you find a retailer or brand you like, you can request to connect, saving the hassle of searching for contact details. The platform is designed to eliminate the barriers of the wholesale process by enabling brands to work with any retailer they do business with. 

JOOR offers specifically designed apps for both brands and retailers:

• A comprehensive product catalog for brands, allowing them to easily upload and manage products in one central location. This makes it easy for buyers to browse and find the products they're looking for.

• White-labeled showrooms for brands

• Real-time order management: Joor gives you the ability to track orders in real time, so you can always stay on top of your inventory levels. This feature is especially useful if you sell through multiple channels (e.g., online and brick-and-mortar stores).

• On top of being a B2B platform, Joor is also a popular marketplace for retailers.

• Joor Orb360° brings collections to life like never before by incorporating 360° images and video into your Virtual Showroom.

• Video technology replicates in-person appointments from the comfort of your desk with video technology that’s as dynamic as a model in a showroom.

• Virtual appointments allow you to ensure that lines of communication are clear, with easy scheduling tools and embedded commenting functionality.

• Analytics allow you to analyze your collections by brand, trend or color, or by creating your own tags. 

Nuorder is a wholesale ecommerce platform designed specifically for wholesale businesses, connecting brands with retailers in a single marketplace. It offers features such as order management, inventory management and product catalogs, making it easy to run a wholesale business online. NuORDER also offers built-in support for dropshipping, so you can easily add products to your store and have them shipped directly to your customers.

NuOrder is a B2B ecommerce marketplace platform for fashion providing a great virtual showroom experience and a tool for sales reps.

• Collaborative virtual showroom experience with features like order drafts, notes and a whiteboard to re-create real-world interactions.

• Tracking for wholesale shipments

• 360 imagery and videos to show the products in detail

• Compare to Plan, which allows  for tracking allocated products by month and door to review inventory totals against plan numbers

• Merchandising Stories, which help to align the creative vision across departments with easy-to-build mood boards and visual presentations

• Chargeback management

• Visual merchandising capabilities, which allow the categorization and visualization of products next to each other before making the purchase

• Customizable showroom – NuORDER offers a drag-and-drop page builder to easily add, remove or rearrange the different elements of the virtual showroom. Brands can customize this digital space to work best for your brand or according to the season’s merchandising needs.

• User-friendly Excel-like filters supporting product search by colors, sizes, seasons and delivery dates 

• Support for multiple languages

• Offline mode

• Dynamic videos with shoppable hotspots for placing orders with one click: showroom tours, runway videos, designer or founder interviews, influencer content, ad campaigns, and more

• Linesheets that are personalized for specific stores or buyers 

• Lookbooks and digital catalogs 

• Social media features: links or grid previews

• Customizable wholesale homepage portal 

• Filters for colors, sizes, seasons and delivery dates 

• Key product information: international size charts, fit guides, certifications (such as for sustainability), press releases, editorials and press 

• Essential products of the season

• Mood boards, inspiration, color palettes and collection stories 

NuORDER provides brands and retailers with a central hub on which to browse products, access real-time inventory data and place orders online. Unlike JOOR and Centra, which are designed specifically for fashion niches, NuORDER accommodates brands from a wide range of industries.

What makes Centra stand out from the competition is that it integrates DTC and wholesale channels in one platform.

A Centra showroom example

As its main advantage, Centra comes with a headless SaaS direct-to-consumer module and a wholesale module giving original brands the possibility to handle B2B Wholesale, B2C Direct-to-Consumer sales modules in one neat package.

The platform offers all the B2B features most lifestyle brands would be looking for, such as:

• The Showroom module for wholesale, which can coexist with the DTC module, allowing brands to sell through both channels

• Sales rep login and specific view

• Agent login and specific view

• Buyer login and specific view

• Shoppable lookbooks

• Collaborative order sheet co-creation

• Individual pricing

• Access to file storage area, e.g. for media

• Order history

• Simultaneous work on multiple order sheets

• Advanced search

• Advanced filtering

• High res pictures

• Printable line sheets

• Printable stocklist

• Printable order summaries

• Complex setup for products that makes it possible to cover more edge cases

• Prepacks and size distributions

• Delivery windows

• Time-controlled prices

• Customer groups (for sharing of discounts, pricing, restrictions/eligibility, etc)

• Price lists (that can be shared or customer-specific)

• Tiered pricing/volume pricing (as well as customer-specific adaptations)

• Advanced discount management

• Credit limits, payment terms, etc.

• Customer group and customer-level product availability

• Purchasing roles/levels

• Quotations

• Advanced shipment management and great support for omnichannel commerce with capabilities like buy online and ship from store

Centra unlocks marketing opportunities and lets brands leverage the personalized digital marketing techniques known from B2C ecommerce to boost the wholesale channel.

Collaborative digital showroom

Centra makes it easy for brands to digitize their wholesale by offering an out-of-the-box, buyer-friendly and intuitive Showroom module allowing retailers to place preorders, reorders and orders on stock. 

Brands can invite retailers globally to visit their beautiful digital showrooms, browse online lookbooks and place orders. With Centra’s real-time, collaborative showroom environment, you can work on multiple orders with multiple buyers simultaneously. Centra’s Showroom supports the business logic of wholesale, personalized pricing, campaigns and more. Brands using Centra’s online showroom typically see an immediate 10-15% increase in in-season reorders.

Efficiency and time saving

Running on Centra saves brands time by moving small international retailers to self-service. You can invite sales reps to visit your fully digital showroom, let them browse lookbooks online and place their orders. Brands that do so see an immediate 10-15% increase in in-season reorders.

Centra's Wholesale module is a user-friendly portal for buyers and sales reps. It supports the business logic for preorders and at-once orders, allowing brands to quickly launch a clean, optimized wholesale store. The module comes at an additional cost, but it can be used independently of Centra’s B2C platform.

Industry-leading handling of product variants

Fashion and lifestyle brands often have more complex, larger catalogs with lots of SKUs for different sizes and colors. Centra offers a bulk uploader, which makes those complicated catalogs a lot simpler. Centra’s multilayer variant handling makes it easy for brands to manage both color variants and sizes, as well as user-defined attributes like in a full-scale PIM.

Lower TCO for brands

With both DTC and B2B modules built in and many features offered out of the box, Centra significantly reduces the long-term cost of maintaining the platform and ensuring its good performance in peak sale periods. Since there are no hidden costs and no third-party integrations needed, Centra is the most affordable ecommerce platform of the three. Read more on TCO in another post on the Centra blog.

Overstock prevention and lower working capital needs

Running on Centra, brands can take orders on incoming stock before it arrives to the warehouse, minimizing working capital needs. Centra helps you remove errors and control all orders on existing and future inventory with corresponding delivery windows. The platform makes it easier to aggregate demand, create forecasts and place orders at suppliers with minimal overstock risk.

Built-in PIM for fashion products

Out of the box, Centra's Wholesale module comes with a lightweight, advanced PIM that's geared to handle complex fashion and lifestyle products – no extra apps and integrations needed.

Centra can also integrate with a 3rd party PIM system, serving as your complete digital wholesale control room.

Freedom to integrate

With all data available in real time, you can use Centra’s APIs to integrate with various third-party BI tools and IT systems, eliminating the manual labor of transferring data between different systems. Centra stores all data in one place, allowing you to create extensive reports or move data into any BI solution of choice. You can use Centra’s back end to integrate with other IT systems, eliminating the manual labor of transferring data between them.

Support for typical fashion sales campaigns and discounts

Centra supports rule-based per-account discounts and campaigns, enabling each wholesale account to buy the right products at the right times.

1. Base price lists: Standard price list selected for an Account (per delivery window)

2. Pre-negotiated discounts: Account-specific percentage discounts off the selected price list

3. Off-price campaigns: Powerful but simple tool for creating campaigns on selected products

4. Advanced discounts: Rule-based “if-this-then-that” pricing engine to surgically create any other type of pricing logic

5. Order/item bargaining: Sellers can allow wholesale partners to make offers per item or order and override default pricing

Native support for bundles and discounts

Centra covers all fashion and lifestyle use cases like advanced promotions and discounts with flexibility in terms of pricing, stock, discounts, inheriting of attributes, etc.

Better support for digital marketing

Centra's Wholesale module makes it easier to leverage the personalized digital marketing techniques and merchandising freedom known from B2C ecommerce, further boosting your wholesale channel.

Freedom to use any shipping service provider 

Centra supports any number of shipping service providers, allowing brands to offer their buyers the methods they know, trust, and love.

There is healthy competition between the different options, although one hasn’t emerged as the end-all, be-all solution. There are a few key things to consider when choosing an ecommerce platform for wholesale:

Investors’ growing interest in different wholesale ecommerce solutions is an indication that wholesale is here to stay. Digital wholesale platforms enable more streamlined wholesale operations compared to traditional trade shows and a greater scale and volume compared to individual partnerships with retailers.

Traditional marketplaces that catered to wholesale customers now have to update their technology to win over brands and retailers, as well as make conscious efforts to lower their prices and offer retailers and brands more favorable rates.