H&M Group invests in Centra
H&M Group has taken a minority stake in Centra, signalling strong confidence in its fashion-focused commerce platform. The investment will power Centra’s next phase of global growth and innovation across DTC, wholesale, and omnichannel capabilities.
Centra is proud to announce a strategic investment from H&M Group. This investment marks a significant milestone in Centra’s mission to transform commerce and enable fashion brands to unlock their full creative potential while scaling globally and staying true to their unique identities. With this investment, H&M Group will take a minority stake in the company.
With a mission to back companies that are set to shape the future of fashion, H&M Group’s investment will accelerate Centra’s growth and innovation, solidifying its position as the market-leading platform in fashion commerce. With this new investment, Centra will continue optimising its platform and accelerating R&D efforts across its direct-to-consumer (DTC), fashion wholesale (B2B) and omnichannel capabilities.
"We started Centra with the simple idea that there’s a better way to run a global fashion brand. Our approach is different from the rest of the market – we focus on providing fashion-specific solutions that help brands scale and innovate in ways others can’t. The results we’ve seen with H&M's portfolio brands show how effective this approach is, and the investment from H&M Group is a strong vote of confidence in the value we’ve built together. We’re excited to continue driving innovation and proving that there’s a better way for fashion brands to thrive in today’s fast-changing commerce landscape."
Martin Jensen
CEO at Centra
"We’ve been truly impressed by Centra’s journey so far. Their ability to combine deep industry insights with technical innovation is helping fashion brands solve real challenges in e-commerce. That’s why we’re proud to strengthen our partnership through this investment, supporting Centra’s continued growth and the next phase of their exciting journey ahead."
Nanna Andersen
Chief of New Growth & Ventures at H&M Group
Centra has partnered with several H&M brands, including COS, ARKET, & Other Stories and Weekday, which all transitioned to Centra’s platform in 2024. H&M Group’s investment serves as a strong vote of confidence in Centra’s capabilities and while it enhances Centra’s ability to innovate, Centra remains fully independent, with decisions driven by the needs of its customer base.
Founded in 2016, Centra was built to give fashion & lifestyle brands a better way to run global commerce — with scalable, intuitive technology that powers exceptional consumer experiences and drives real results. The commercial growth achieved by COS, ARKET, & Other Stories and Weekday is living proof of what’s possible when fashion-first thinking meets powerful product design. Today, Centra supports over 300 brands across Europe, North America and Asia, with recent additions including John Smedley, Osprey London, Fond Of, and MP Denmark.
With fresh investment and a continued focus on innovation, Centra will keep shaping the future of fashion commerce and powering the success of brands worldwide. See why the world’s leading fashion brands are switching to Centra — book a demo now.
