Shopify vs Salesforce Commerce Cloud vs Centra

If you only need the basic features, and are running a small B2C brand, Shopify is very likely the best platform for you. It’s easy to set up and maintain.

To sell to multiple countries and currencies with the help of Shopify Markets. But adding industry-specific features, using wholesale, or customizing experiences based on individual markets would require a migration to Shopify Plus.

Shopify stores are limited to a certain number of users. Shopify Advanced limits you to 15 staff accounts. The lower plans limit you to one, two, or five accounts. This limits ambitious brands, no matter their size. 

Bear in mind that what seems like a small brand, will quickly require many accounts for a wider team e.g. finance, marketing, social, SEO, sales etc., and any outside resources e.g. development agency, SEO, integration teams, etc.

Shopify is easy to set up in a few clicks.

Delivering an omnichannel experience in standard Shopify is difficult. You can manage all channels belonging to each store from one place. But if you run multiple stores then you cannot manage or see them jointly. For instance, in Shopify, wholesale is not a channel, but requires a separate store. In case you want to connect D2C with wholesale, you can’t manage both from one interface nor sync their inventory.*

*Keep in mind that Shopify uses slightly different nomenclature than Centra. Sales channels are  e.g., online store, Facebook, and embedded buy buttons, while wholesale is a store. 

Salesforce is complex and has a difficult admin interface with comprehensive and advanced customization options and parameters to adjust. This requires a significant setup effort to achieve and later maintain the desired customized customer experience – usually involving significant support from third-party Salesforce experts. 

Due to the complexity and amount of parameters needed for setup - brands tend to have to rely quite heavily on third-party consultants for setup and ongoing support, which further increases the total cost of ownership.

Centra has s a clean, information-dense interface with all vital information in one spot. It’s built for merchandisers and brand users, not IT professionals or developers.

Advanced filters, search and sort functionality working across all data grid views.

Centra’s batch actions enable the simultaneous editing of multiple items at once.

With export and import functionalities, you can quickly extract data or batch import data from XLS spreadsheets.

Brands launching on Centra get all the features they need in a tight package. The setup is easier to integrate and use, which saves time and money.

The platform comes with a basic CMS and templating system.

Shopify checkout is locked down and rigid. You can customize checkout's functionality and appearance, but it's limited because it's based on themes. For advanced customization you’ll need Shopify Plus.

Most of the industry-specific features needed for fashion or lifestyle brands are only available as third-party plugins that vary in quality and manageability.

Sometimes new functionalities will require a plan upgrade.

Shopify’s API is limited and has insufficient documentation, making building custom solutions on top of Shopify cumbersome. 

When you customize a part of the stack, you have to test it across the entire stack, which slows down development.

All data accessible using powerful and flexible APIs. You can replace components in an agile process and ensure platform extensibility with no technology vendor lock-in.

Centra is designed to work with a bespoke front end and an external CMS.

Centra offers direct API access rather than relying on cookie-cutter standard integrations.

Design flexibility with GraphQL API access to all data in Centra enables fast integration of any tool you need.

Centra’s Displays feature allows products to be presented differently in various channels or categories. A product can be presented in different ways in two different direct-to-consumer stores, or in different ways in the men’s and women’s departments of an online store.

Complete freedom of UX/UI design.

Centra can be used with common front-end technologies including Vue.js and React.js., and Gatsby.

Centra’s library covers 90-100% of the features needed to launch your store – out of the box. Still, if needed, you can easily extend the functionalities using your own microservice APIs.

Centra's robust headless architecture enables design flexibility and localized brand-authentic content marketing. Brands get full control over the website's look and feel – from the landing page to the checkout.

You can use any CMS you want – Contentful, Storyblok, Prismic. Centra allows for a custom online experience crafted with a best-of-breed CMS, no templates baked into an ecommerce platform.

As a headless platform, Centra supports the use of any agency or software developers. 

Shopify and Shopify Plus don't have a multi-store architecture. There are expansion stores in Plus, but that's not really a multi-store setup. 

For multi-market you’d need to use Shopify Markets. It helps with basic internationalization, but does not allow proper local catalog management per market, custom content, base currencies, shipping, payouts etc.

If you want custom experiences for each market, you would need to set up a separate store which comes with some inventory sync issues. It's not automatically synced from the same inventory. Also, as you build a separate store, you'll have to copy and paste and sync inventory.

Shopify Payments is focused on the North American market. Brands that want to use third-party payment processors have to pay extra. 

Shopify promotes using its native Shopify Payments gateway. In addition to card processing and transaction fees, the vendor charges currency conversion fees of 1.5% in the US and 2% in all other countries and regions with Shopify Payments. Shopify makes selling in local currencies pretty expensive.

With Shopify, sharing data such as product information, prices, and promotions is not natively possible. It can cause issues, for instance, if you run a wholesale store – it means no inventory synchronization and lots of redundant manual work. 

Shopify does not allow you to use multiple currencies unless you use Shopify Payments. However, Shopify Payments comes with extra cost and is available in 23 countries, excluding Norway and Poland.

On Shopify, it’s impossible to localize the checkout with local payment methods, price lists, and currencies unless you use a separate storefront for each market.

Available through extensions. 

Multi-language is now also possible. With Shopify Markets, you can select products/prices per country, However, Shopify doesn't allow for proper local catalog management per market, shipping, base currencies, payouts etc. It’s not possible to localize product descriptions or images. 

Shopify offers some built in tax support. Shopify Tax is a US-only module that is free up to $100k and then 0.35% of GMV. Taxes outside of the US require manual setup with certain regions having preset values if your organization has a corporate tax-ID in that region.

If you have specific requirements for warehouse selection, click-and-collect and ship from store, you may need third-party applications. In advanced setups, additional considerations like inventory sync maintenance and other specialized functionalities might require the integration of further third-party applications.

You can have one backend to power multiple brands and stores. Salesforce CC allows users to manage multiple storefronts from a single back-end, allowing for things like multi-currency, multi-language (and multi-brand etc).

Salesforce doesn’t enable granular store localization. You can only translate content. It’s not possible to use different images, products, chart sizes, descriptions, etc. for different markets.

You can set up multiple currencies but for each one you can have only one price list (price book in Salesforce nomenclature) active. 

With Centra, you can launch your store globally or gradually localize it.

With Centra it’s possible to localize the checkout with local payment methods, price lists, currencies etc., without using multiple storefronts. 

Centra serves 100+ countries globally with one single site tailored for every market. The platform allows brands to offer different products and prices in different regions, independently of language and currency settings.

Centra is multilingual by design, so any information can be localized. Additionally, you can pick the best-converting payment option in every market.

With Centra, you can serve multiple markets, languages, currencies, price lists, warehouses, and users – without extra admin work and multiple storefronts.

All stock and order information for multiple countries and platforms in one backend and pull data that is filtered by country.

Multiple stores running from one back end with the possibility to filter out data per market. All markets can have different content etc.

With Centra, you can use separate price lists per territory or currency. It's perfect for businesses with global wholesale relationships.

Centra offers free automated tax calculation for charging US sales tax with Avalara.

With Centra you can route payments based on location to optimize conversion. You can get the best auth rates and lowest costs with local PSP agreements.

Centra allows you to combine payment methods like PayPal, Stripe, Adyen, Klarna, and Qliro to get the best conversion rate.

No extra commissions, no hidden fees.

With Centra, you can add fallbacks if one payment service goes down, or let your customer choose a payment method from different payment service providers.

Shopify is primarily a B2C solution that does not offer wholesale unless you set up a separate extension store. It still doesn't have logic and processes for fashion and lifestyle purchases.

In Shopify standard you can use Handshake, a wholesale marketplace that necessitates a separate store, but it’s offered only in the US. 

Plus is the only way to run wholesale on Shopify, but even that has limitations for fashion and lifestyle brands – read more in our Salesforce vs Shopify Plus vs Centra comparison.

Shopify lacks support for fashion business logic, such as seasonal collections, preorders, reorders, delivery windows, etc.

Salesforce offers B2C and B2B separately — which can drive up costs, pile on complexity, and eat away at development resources. It also lacks fashion-specific features such as delivery windows, preorders, splits etc.

Running wholesale on the Salesforce CC comes at a cost of an additional 1-2% of GMV.

Depending on your pricing plan you can have only 2 or 10 storefronts.

In the two lowest pricing plans Salesforce limits the number of orders you can take – 1000 per license. 

Salesforce Commerce limits the number of SKUs and unmanaged orders you can have. Depending on the pricing plan, you can have 10 or 40 unmanaged orders per license. In the case of SKUs, it can be only 7,500 for Starter and 75,000 for Growth plan.

Salesforce prioritizes invoicing and billing, which can be limiting for businesses. 

Business buyers can manage their accounts, track orders, and reorder products.

Sellers can customize their offerings based on individual account attributes and behaviors.

B2B Wholesale, B2C direct‑to‑consumer and in one neat package.

With Centra, you can build a wholesale process that mirrors your B2C sales. You get ​​D2C-like features for wholesale. 

Centra offers all the B2B features most lifestyle brands would be looking for, such as:

• Customer groups (for sharing of discounts, pricing, restrictions / eligibility etc) • Price lists (that can be shared or customer-specific) • Tiered pricing / volume pricing (as well as customer-specific adaptations) • Advanced discount management • Credit limits, payment terms etc • Customer group and customer-level product availability • Purchasing roles / levels • Quotations • Advanced shipment management

Centra lets brands digitize wholesale with a comprehensive, buyer-friendly Showroom with individual pricing, global tax calculations, and shipping management. Retailers can place orders via desktop, tablet, and mobile via the Showroom, including preorders, reorders, and orders on incoming stock.

With Centra you can find and invite new retailers globally to visit your beautiful digital Showroom, browse online lookbooks and place orders based on the preferred delivery window.

With Centra’s real-time, collaborative Showroom environment, you can work on multiple orders with multiple buyers simultaneously.

Use Centra’s clever automated back end and integrate with other IT systems to eliminate manual file transfers.

You can move small‑scale retailers to self‑service ordering and reordering to save time for both parties.

Centra lets you define different prices for the same products in different delivery times to adjust to fashion trends, manage excess inventory and production capacity.

You can separate products based on the stock type of delivery window, distinguishing between immediate availability and future production.

Centra helps you control all orders on existing and incoming future inventory, with corresponding delivery windows.

You can use linesheet templates to make placing orders and managing accounts easier for B2B buyers.

Shopify allows merchants to introduce new functionalities to the store through extensions. Although it's a good, quick solution for small retailers, brands often need 30 or 50 apps to create the platform, processes, and experience they want.

It's easy to add apps, but can be problematic to integrate and synchronize them. Since most apps are paid, costs start to rise, and support becomes patchy since it’s all done individually with each app developer.

Deactivating and removing an app does not remove its code from your code base. It's easy to get your code base cluttered after testing a few apps unless you take a rigorous approach to manually deleting this code, which few have the competence to do.

Shopify is a generic platform. Although it offers some native discount/promotions capabilities, it lacks fashion-centric features like bundling or complex product variants. 

Salesforce Commerce Cloud has a comprehensive offering around merchandising and can handle large, complex catalogs from a merchandising perspective.

Natively, the platform includes strong visual merchandising functionality. It also has Einstein to support machine learning and 1:1 personalization.

Salesforce CC has many offerings serving many different customers (Heroku, Tableau, and most recently Slack), but their main product is a CRM system. Salesforce Commerce is not their main product and will likely never be as well supported as their core software offerings.

Centra supports seamless global expansion by freeing your budget from unnecessary investments in IT, admin or re-inventing the tools every brand needs.

Centra allows you to build industry-specific setups without installing dozens of apps. This way, you can save time and money.

Shopify offers some SEO capabilities out-of-the-box, which require work to prevent some issues (e.g. indexation of dynamic pages etc).

There is no way to customize or translate URLs, which negatively impacts SEO.

Salesforce Commerce Cloud is a comprehensive SaaS ecommerce platform. It adds new features and functionalities approx. every four to five weeks. Some of them are designed to speed up your page loads.

With Centra being a "Software-as-a-Service", you can scale it easily and make sure it's always running at its best.

Centra comes with hosting included, scalable global performance guaranteed with SLA. 

24/7 support – live chat, email, phone support, and community are all available on Shopify. However, the vendor does not offer account management and implementation support.  

Many themes and plugins are offered by third parties who are under no obligation to release timely updates for the themes or plugins you use.

Unless your budget is exceptionally tight, it is often better to get a website developed properly from the get-go.

Salesforce CC offers comprehensive 24/7 support, excluding regional holidays, to all merchants. It covers managing core code issues, upgrades and security patches. This level of support is appealing to many retailers.

The emergency service is also available on weekends and holidays for issues of Severity 1.

Free assistance is limited to help and success portals, community, and some basic technical support. 

Most support offered by Salesforce CC comes with paid packages based on your existing platform/licensing costs. 

Only the highest package includes account management, automated monitoring and similar proactive services.

Centra offers premium support known for its reliability and availability. Our support hotline is always available to answer any questions. 

The support covers platform implementation and maintenance, updates, client onboarding, data migration, and more, to make sure you get up to speed quickly. 

You’ll get practical advice on the features and functionalities of Centra that suit your fashion brand’s use cases.

Centra’s customer success managers offer ecommerce expertise to assist you at each step, helping migrate your store to a new platform or start from scratch. You’ll set business goals to grow your business with the support of experienced professionals.

With Centra’s experienced tech team you’ll get technical partners that assist you through migration, deployment, and upgrades. No external hires required. 

Centra also gives brands onboarding teams that will walk you through the ins and outs of the platform so you can get the most out of it.

You get access to a support center, our step-by-step guides and tutorials, and product updates to learn how to make Centra work for you. Centra also offers detailed documentation written by developers for developers.

Shopify comes with additional costs for acquiring or creating the custom features you need to run a global fashion and lifestyle business.

If you want to internationalize your store, you’ll need Shopify Markets, which comes with extra costs. 

Additional cost associated with acquiring or creating custom functionalities needed to support operating a global fashion and lifestyle store. With no additional spending, it's hard to build your brand's global presence. 

As a modular platform, Shopify allows for app-based customization. Apps are typically available as subscriptions with a monthly fee.

In addition to credit card processing rates, Shopify merchants pay additional transaction fees when using providers other than Shopify Payments.

The transaction fees range from 2% (on Shopify Basic) to 0.5% (on Shopify Advanced).

If you sell items in other currencies you will also be charged a currency conversion fee. 

Using Shopify Markets you pay transaction fees as well.

Salesforce CC is expensive. Any changes to your ecommerce solution often gets complicated, time-consuming, and costly.
Salesforce’s pricing accounts for a significant percentage of the Gross Merchandise Value (GMV) – up to 5% with B2B and DTC. Also,  you pay extra for support and order management, and on top of that you pay $0.15 - 0.5 per order.

Salesforce is a much larger platform built for enterprise customers, but it requires much more effort to get up and running. 

The level of customization and personalization they provide comes at the cost of setting up all these parameters. This can severely slow down your store's time to launch if you are not already entrenched in the Salesforce ecosystem.

Because of its complexity and advanced features, implementing and configuring Salesforce CC to meet specific business needs often requires hiring external experts, which involves paying high fees. 

Centra allows brands to use any payment processor – independently for each market.

The platform never charges additional transaction fees no matter which credit card processing provider you use.

Centra comes with all the functionalities that international fashion brands need already built in – saving you money and allowing you to focus on your brand's design and unique features.

It's crucial to consider all aspects of costs when comparing TCO between platforms, including plugins, third-party consultants, and FX fees.

Centra has transparent pricing without hidden transaction or exchange fees.

Centra has native core features for fashion and lifestyle brands, so you won't need to pay extra and manage countless add-ons to achieve core non-customer facing functionality.

As a headless platform, Centra gives you the freedom to create the best possible customer experience. You will instead spend your resources together with front-end agencies on creating a great and distinct brand and customer experience.

Shopify has a clean reporting interface, covers the core metrics, and has a good API to support this. You can use third-party solutions like Daasity or create your data warehouse reporting for broader business analysis.

Depending on your Shopify plan, you can access various reports. Analytics, however, isn't intuitive or suitable for fashion or lifestyle businesses. It doesn't let you see how different collections perform and which products are selling best and worst within collections.

However, brands need Shopify Plus to get any form of reporting on all stores or they can use apps or third-party plugins. Still, Plus gives you very basic reporting for all stores combined

Salesforce has extensive analytics options. However, some parts of Salesforce such as reporting and dashboards have quite a steep learning curve. 

With Centra, you can generate reports specific to the fashion industry, such as sales by size, color, and the attributes of the size chart, and you can also generate general sales reports. It shows best-selling collections, items within those collections, and even sizes that are doing well.

Centra can create detailed reports about your products, sales, and other important areas.

Centra’s intuitive, flexible dashboards let you understand specific parts of your business, such as stores, currencies, or accounts. You can also see a complete picture of how your entire business is performing across all channels and markets.

Using Centra, you can aggregate demand, forecast, and order from suppliers with minimal overstock risk. 

Centra allows you to predict how much safety stock you'll need so you don't overorder, or worse, oversell. This is especially important in Q4 and during times of sudden demand fluctuations.

Centra connects to your inventory channels and can support a merchant-fulfilled strategy. This can give you more autonomy and control over order management operations.

Centra lets you take orders ahead of incoming stock so that working capital requirements can be minimized.

Only available through extra plugins.

Most robust promotion and upselling capabilities require third-apps or coding. Only %, amount and buy X get Y discounts. 

Brands can’t do discounts for individual variants. In addition, it's not possible to set fixed discounts per currency.   

Salesforce provides an if-this-then-that rule engine to vouchers and discounts.

Salesforce offers a comprehensive promotions engine and supports various types of products, including bundles. However, it requires significant effort and time to set it up.

Centra offers advanced promotions. You get high flexibility in terms of pricing, stock, discounts, inheriting of attributes etc.

The built-in bundles cover all fashion and lifestyle use cases.

Centra features an advanced discounting engine to set up any discount you want using vouchers and campaigns.

Native support for gift certificates/vouchers.

By design, Shopify supports only 100 variants on a single product and lacks fashion-specific features.

The 100 variant limit is too restrictive for certain complex fashion products such as bras, trousers, shirts. The variant and option limits can only be increased by using a third-party app.

Also, there’s no size chart localization.

Adding additional images into products with multiple variants doesn't come out of the box. You have to install apps to get some of this done. However, these apps and plugins vary greatly in quality and generate additional costs.

Shopify’s order management system is fairly basic. Brands that need more advanced use cases around multiple warehouses, stores and synced inventory have to use third-party apps.

Brands using Shopify usually need to invest in a third-party PIM system, either as a Shopify extension, or a stand-alone system. Still, the extensions come with many limitations.

Salesforce is a comprehensive platform with strong visual merchandising but it has very few fashion-centric features. It offers bundles and supports variants, but it lacks preorders, reorders, size charts, collections, etc. 

With Centra, you can create pre-made carts for influencers and put buy buttons on blogs. It also has built-in affiliate tracking.

Centra supports all types of fashion bundles by default.

You can group and organize products into categories to enhance the shopping experience. With collection-based merchandising, you can strategically display and promote these collections throughout your store. 

Centra uses size charts to maintain and display inventory levels. You can freely create multiple size charts and attach them to products in order to insert inventory level. 

Centra provides textual representations of the sizes and dimensions of fashion items, to give customers information about the fit and size of items before they buy. You can use those charts for back-end reference as well. 

Centra allows you to freely group products to create unique categories, showcase products based on a specific attribute, like material, design, or occasion. This allows brands to highlight their unique product offerings and selling points. 

Centra’s order management is suited for managing the lifecycle of each new fashion collection released, from preorders, reorders to end off-season and clearance sales. 

Centra uses customer feedback to shape its product roadmap – the product development follows best practices and know-how from top fashion brands on the market. 

Delivering an omnichannel experience in standard Shopify is difficult. For example, wholesale is impossible unless you create separate expansion stores.

Various add-ons enable basic omnichannel, but advanced options like an integrated control interface covering all channels is not possible.

You can use online channels, such as social media, and in-store if you use POS – an app that allows brands to sell in person.

The POS lets you collect and manage customer data across different channels.

POS syncs with your online store's inventory in real-time.

Shopify POS allows merchants to process orders and accept payments whether in-store, online, or through mobile devices.

However, the POS is geared towards mobile and social media channels. Additionally, Shopify provides an upgraded version called POS Pro with features like advanced inventory management, unlimited staff PINs, omnichannel selling capabilities, and more.

Salesforce offers flexible omnichannel capabilities with order management. It allows you to offer “buy online, pick up in store” (BOPIS) and curbside pickup capabilities.

However, a high degree of customization often involves significant development effort which drives cost and complexity.

With Salesforce's endless aisle feature, retailers can enable customers to shop online for products that aren't in stores and buy them straight from the retailer's site.

Salesforce CC is designed to integrate with other Salesforce products, but connecting with external systems like ERP or legacy, can be challenging and may require third party solutions.

With Salesforce CC you need third-party plugins to integrate with social media platforms, or hire a developer with Salesforce technology know-how. 

Centra’s omnichannel capabilities allow brands to create a seamless shopping experience, merging the online and offline worlds. Brands can sell products directly to customers online, via wholesale to retailers, via marketplaces, via social media, via their own stores. 

With Centra, brands can offer:

• Endless aisles

• Click and collect

• Buy online, pick up in store (BOPIS) 

• Buy online, ship to store (BOSS) 

• Buy online, return in store (BORIS)

Centra allows brands to implement endless aisle functionality. This lets their customers browse items that are out of stock or not sold in-store on a device, e.g. tablet or in-store kiosks. The customer can then decide to order and ship such items to their home or a selected store.

Centra uses standard XML feeds as default, taking into account multi-market, multi-currency, multi-price list and multi-warehouse settings.

It’s possible to connect Centra with marketplaces via APIs. It enables you to export and import order data from B2B and B2C marketplaces and display your products in Amazon, FarFetch, ASOS and more.

Centra lets you expand your global audience across any social media platform and marketplace in the world.

Open APIs allow listing products on marketplaces and receiving orders back into the standard order flow.

Centra lets you tap into top ad networks like Facebook and Google to improve sales. 

You can integrate Centra with your accounting system, inventory manager, warehouses, customer service departments, and more. Centra lets you build third-party connections with open APIs if the integrations are not available.

Centra's order management lets you handle orders from multiple ecommerce channels, such as websites, ecommerce stores, marketplaces, wholesale, and whatever else you sell through. Centra uses clever allocation rules to fulfill orders while helping with store restocking and avoiding overselling.

With Centra, you can employ popular social platforms like Facebook, Instagram, TikTok to improve brand awareness and increase your sales.

Brand’s influencers can embed a “buy now” button and add checkout on their pages with a single line of code.

Shopify's order management system is designed primarily for managing orders within a single store. If you have multiple Shopify stores, there is no native feature to view and manage orders from multiple stores in a single view. 

If you run multiple stores, for wholesale or for different regions, order management is harder since orders, inventory, and sales aren't synced.

Advanced distributed OMS capabilities are only possible through third-party integrations (e.g. Deck Commerce).

Shopify has built-in inventory management. But advanced features such as batch tracking or multi-location inventory management aren't included by default and may require third-party apps or custom development.

Advanced features such as batch tracking or multi-location inventory management aren't included by default and may require third-party apps or custom development. 

Shopify allows you to set up the logic of fulfillment from different locations. It enables priority orders for places with inventory. You can also integrate with third-party logistics (3PL) providers for fulfillment operations. 

You can split an order if one item in the request is out of stock so the rest can be delivered quickly to customers.

Salesforce order management is a separate module that comes with tiered pricing. Merchants also need to pay $0.15 - 0.5 per order. It has basic standard inventory tracking. 

Implementing and configuring Salesforce Commerce Cloud order management can be a complex process, especially for businesses with unique requirements or complex workflows.

In Salesforce CC there are two ways to monitor inventory availability: at locations and at location groups. You can set up fulfillment locations and segment inventory based on channels using location groups.

Basic inventory tracking comes out of the box, allowing you to connect a single location/warehouse. You can get distributed warehouse capabilities by purchasing additional SSFC plans and modules.

Available as a separate add-on, only with the most expensive Salesforce CC Growth plan.

Available through plugins.

Salesforce order routing is available with Omnichannel Inventory add-on and Distributed Order Management add-on in the highest pricing plan (Growth). It includes some flow core actions. More complex routing rules can be developed via the Connect API. 

Centra specifically handles warehouse locations with uncertain stock levels, such as brick-and-mortar stores. When allocating to those types of warehouses, Centra can do a safety allocation at a central warehouse to ensure the selected products are available. 

Third-party stock owned by regional distributors and retailers can be easily integrated into Centra and used to fulfill orders according to the configured allocation. 

Centra helps you optimize fulfillment across multiple channels, including wholesale and direct-to-consumer, from a single admin panel. You can handle complex scenarios such as split orders, backorders, and multi-channel inventory. You can also use built-in ERP for inventory replenishment, keep accurate inventory levels, and automate key processes.   

Order data in Centra is synchronized to integrated systems such as warehouses, TA/freight systems and payment service providers in real-time. This allows for instant viewing of shipments, return tracking numbers and refunding of orders without leaving Centra.

With Centra you can automate order routing, order splitting, shipping, inventory forecasting, reordering, and inventory management.

Centra gives you a real-time look at products, inventory, returns, and processes in a single view covering all stores, regions, and channels such as DTC and wholesale. All commerce data is stored in one place and managed from a single admin panel.

You can route products intelligently to the perfect location. Centra lets you optimize space usage in click-and-collect shipments and handle returns to simplify inventory replenishment across your stores and warehouses.

Centra helps you reduce overselling risks by making sure no backorders happen and you never sell more than there is in stock.