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Centra and Brandbassador enter into strategic partnership

Centra, a leading eCommerce platform for brands, has teamed up with the ambassador marketing platform Brandbassador. The partnership focuses on the UK and Nordic regions.

Max Brennan

2 minutes

Centra, a leading eCommerce platform for brands, has teamed up with the ambassador marketing platform Brandbassador. The partnership aims to offer the companies’ mutual clients a powerful marketing service that integrates Brandbassador’s software with webshops hosted on Centra’s platform. From a geographical perspective, this forms a strategic fit as both parties are currently scaling their businesses in the UK and Nordic regions.

Brandbassador equips brands with the tools to amplify their marketing efforts by harnessing the power of their customers, followers and fans with authentic word‑of‑mouth marketing. When paired with Brandbassador, brands that use Centra will be able to leverage their existing community of customers and fans to build positive social buzz that heightens awareness, increases sales, and maximises revenue.  

“We are very excited to strengthen our partnership with Brandbassador. Their technology has taken a unique approach to word‑of‑mouth marketing, which is a powerful and value‑adding service to our clients.” ‑ Martin Jensen, CEO at Centra 

Although both parties have worked together before, with clients such as iDeal of Sweden and Onepiece.  This collaboration will unlock innovative marketing opportunities once the Brandbassador software is paired with the Centra platform. Both companies are rapidly expanding within the Nordic and UK regions, and their partnership will strive to fuel this growth. Additionally, both parties already share clients such as iDeal of Sweden and Onepiece.

“We’ve been looking forward to strengthening our partnership with Centra as we’re both growing on the same markets and share the mission of empowering the next generation of brands to grow digitally. Centra’s headless technology and focus towards lifestyle brands will unlock Brandbassador’s full potential and add a lot of value to both our current and future shared clients.” ‑ Thomas Adams, CEO at Brandbassador


For more information, please visit: www.brandbassador.com or www.centra.com