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Common challenges in traditional B2B wholesale

Digital fashion wholesale computer

4 Key Benefits of Digital Wholesale for Fashion Brands

Digital fashion wholesale digital showroom

Centra digital showroom

2. Reduced production risk through effective wholesale ecommerce

digital fashion wholesale orders

3. Centralized wholesale order management and data analytics

4. Optimized stock management and fulfilment strategies

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Centra's Guide to Wholesale for Fashion Brands

How Paul Smith elevated the buyer experience with digital wholesale

Conclusion

Key Takeaways

Discover how digital wholesale transforms fashion brands through improved forecasting, optimized inventory, streamlined order management, and enhanced buyer experiences.

4 benefits of digital wholesale for fashion brands

Get more cross-border ecommerce insights 

Leveraging ecommerce localization to build trust with customers

1. Localized sizing standards

Holzweiler provides its customers with a size guide in both metric and imperial formats. 

Localized measurement charts

Holzweiler sizing image caption

2. Localized pricing and payment methods

localized payments

Localized payments

Bjorn Borg payment image caption

3. Localized customer service

4. Localized delivery methods

Paul Smith delivery methods ecommerce

Paul Smith localized ecommerce delivery options

Paul Smith delivery methods image caption

Findings from ‘Conversion rate in fashion ecommerce benchmarks: What we have learnt from analyzing 500 brands’

Conversion rate and payment method link

5. Diversity in product modelling

6. SEO localization

Compare fashion conversion rate benchmarks

Ecommerce localization ≠ just translations. To truly boost conversion rates, fashion brands need to craft an online experience that fits each market.

Adapt and convert: How fashion brands are using hyper-localization to drive revenue

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Ecommerce conversion rates vary across fashion verticals

Ecommerce conversion rate graph by vertical

Ecommerce conversion rates across fashion verticals

Original fashion brands achieve above-average conversion rates 

Ideal ecommerce conversion rates look different for all brands

We’ve crunched the numbers from 500 fashion brands to discover ecommerce conversion rate benchmarks across apparel, footwear, jewelry, health & beauty, and more.

The conversion rate benchmark: how fashion verticals compare

Conversion rates and cart abandonment in fashion ecommerce

The evolution of the linesheet

Re-invented linesheet

More than a digital makeover–a complete reinvention

Wholesale with Centra

Steering the wholesale journey with Centra 

 Linesheets are the OG backbone of fashion wholesale. But as more brands take their wholesale operations online, linesheets are being totally reimagined.

Are linesheets cancelled? How fashion brands are reinventing wholesale

4 core benefits of adopting a sustainable omnichannel approach 

Global-first approach

Omnichannel from an operational POV

omnichannel-nudie-jeans

Nudie Jeans' sustainability-focused omnichannel strategy

Discover how fashion brands can move the dial to lower environmental impact and meet growing consumer demand for eco-friendly options by implementing omnichannel strategies.

Omnichannel: The secret to DTC fashion brands reaching sustainability goals

The Halo Effect

The ‘halo effect’ in fashion wholesale

Wholesale Profitability

Successful DTC brands often see greater profitability in wholesale

Adopting a digital-first approach to wholesale doesn’t mean ditching DTC. Rather than limiting themselves to one approach, fashion brands can combine DTC and wholesale strategies to fully leverage both channels.

The 'Halo Effect': How fashion brands can level up DTC with digital wholesale

Max Brennan

Paul Rogers and James Gurd

Centra's CEO Martin Jensen joins Paul Rogers and James Gurd to discuss the Centra platform for the 33rd episode of the Re:platform podcast

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Be first to know about Centra events and product updates. #nospam

Be the first to know about Centra events and product updates. #nospam

Centra's CEO Martin Jensen joins Paul Rogers and James Gurd on the Re:platform podcast to discuss the past, present and future of Centra