Intro

Why you need a PIM

Why Centra is a great choice for fashion brands

Bundles

Enhanced management of luxury items

Centra pim for fashion brands

Centra's built-in, lightweight Product Information Management system is specifically designed for fashion brands, and stands out with a range of functionalities that directly translate into significant value for fashion brands using the platform.

The Centra PIM: Purpose-built for fashion brands

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Chapter 1: Report methodology 

Chapter 2. Spotlight on key marketing channels

Chapter 3. Direct channel: A reflection of brand power

Chapter 4. Brand recognition and awareness: The engines behind strong branded traffic in organic search

Chapter 5. Paid search: A cornerstone of ecommerce sale

Chapter 6. Navigating the social media landscape

Chapter 7. Winning the mobile marketing game

Chapter 8. From Amazon to Zalando: Marketplaces that matter in fashion ecommerce

Fashion brands strive for customer attention dispersed across channels and devices. With the advancement of technology and customers increasingly relying on smartphones, traditional marketing channels no longer cut it.

Fashion ecommerce marketing report: How fashion brands utilize digital marketing channels to drive growth

Intro ctd

A preview of some of the findings from our report

Chapter 1: Report methodology and key metrics

Conversion rate and cart abandonment definition

Peep Laja quote

Google Lighthouse Score definition

Chapter 1 ctd

Chapter 2: The factors influencing conversion rate in fashion ecommerce

Rasmus Frølund Thomsen quote 1

Chapter 2 ctd

Rasmus Frølund Thomsen quote 2

Rasmus Frølund Thomsen quote 3

Chapter 3: The factors influencing cart and checkout abandonment in fashion ecommerce

David Bell quote

Chapter 3 ctd

Chapter 4: How do our findings compare to other ecommerce benchmarks?

Chapter 5: Conversion rates in fashion ecommerce

Chapter 6: Cart abandonment rates in fashion ecommerce

Cart abandonment table

Chapter 6 ctd

Chapter 7: Localization

Chapter 8: Lighthouse scores on mobile

Conclusion

There is no surefire way to guarantee success in ecommerce. A certain degree of cart abandonment is inevitable, and achieving full control over conversion rates might be an unattainable ideal. However, understanding what drives these rates is a crucial component of the winning formula.

Conversion rate in fashion ecommerce benchmarks: What we have learnt from analyzing 500 brands

Conversion rates and cart abandonment in fashion ecommerce

Trend 1: Leverage AI-driven personalization for unforgettable customer experiences  

Trend 2: Social commerce: Make the most of shoppable content 

Trend 3: Ethical and sustainable fashion: catering to conscious consumers

Trend 4: Immersive shopping experiences with augmented reality (AR)

Trend 5: Adapting to the mobile shopping era 

Trend 6: Voice commerce: embracing the future of shopping 

Trend 7: Influencer marketing: tap into the talent of brand ambassadors 

Trend8: The rise of second-hand fashion: a vintage twist to modern retailing

What is social commerce, and how can fashion brands make the most of shoppable content?

How can fashion brands appeal to conscious consumers interested in ethical and sustainable fashion?

Why should fashion brands adapt their ecommerce strategy to the mobile-first era?

What are the most in-demand fashion ecommerce jobs?

In the whirlwind of the fashion world, keeping your finger on the pulse of shifts in the industry is a necessity. Fashion brands are constantly striving to adapt and innovate to stay ahead of the curve. 

Fashion ecommerce: 8 trends and stats that will make you rethink your strategy

What is a fashion ecommerce platform?

What are the most complex fashion and lifestyle product categories?

Product types table

Why do fashion products need dedicated ecommerce platforms?

How well do popular ecommerce platforms handle complex fashion products?

Shopify Plus

Shopify Basic

Magento

WooCommerce

Squarespace

Big Cartel

Weebly

What features to look for in an ecommerce platform for fashion?

Centra: a platform with fashion lineage

Does your brand need a fashion-centric ecommerce platform?

Summary

What distinguishes fashion ecommerce platforms from other ecommerce platforms?

What are some examples of complex fashion and lifestyle product categories?

How do popular ecommerce platforms handle complex fashion products?

What features should I look for in an ecommerce platform for fashion?

What is headless architecture?

Why is headless architecture beneficial for fashion brands?

What is Centra and how does it serve fashion brands?

As the digital world continues to evolve, ecommerce platforms have become the foundation of the world of fashion retail. Among the multitude of options available today, most of them aspire to become be-all, catch-all solutions that check most of the boxes of the average online retailer.

Fashion ecommerce platform: A modern brand's secret to maximize profits and scale fast

How to shortlist the best ecommerce agencies for your brand

1. Your decision criteria

2. The ecommerce agency's experience and expertise

3. Pricing, payment structure, and contract terms

The ecommerce agency’s client portfolio, testimonials and reviews

5. The ecommerce agency’s structure and resources

6. The ecommerce agency’s ecommerce strategy and process

7. Communication and collaboration approach

8. A QA process 

9. The approach to post-launch support and maintenance

Moving forward: Navigating the path to ecommerce growth with your chosen agency

1. What are the main benefits of hiring an ecommerce agency?

2. What key factors should I consider when choosing an ecommerce agency for my fashion brand?

3. How can I rate an ecommerce agency's portfolio?

4. What are the possible risks of choosing an ecommerce agency based on cost alone?

Choosing an ecommerce agency is a strategic decision. With the proliferation of ecommerce agencies on the market and the considerable investment that goes into hiring one, deciding the most suitable partner isn’t that simple. 

Ecommerce agency selection: The ultimate guide to hiring the right partner for your fashion brand

Max Brennan

Paul Rogers and James Gurd

Centra's CEO Martin Jensen joins Paul Rogers and James Gurd to discuss the Centra platform for the 33rd episode of the Re:platform podcast

Community

Be first to know about Centra events and product updates. #nospam

Be the first to know about Centra events and product updates. #nospam

Centra's CEO Martin Jensen joins Paul Rogers and James Gurd on the Re:platform podcast to discuss the past, present and future of Centra