Centra Wholesale 2.0 – built to sell more, faster
Wholesale shouldn’t feel clunky. Discover how Centra Wholesale 2.0 swaps spreadsheets and line sheets for a lightning-fast, mobile showroom that lets fashion buyers create, tweak, and place orders in minutes.
Centra Wholesale 2.0 transforms wholesale buying into a direct-to-consumer-smooth experience. Mobile UX, self-serve checkout, instant onboarding, and GA4-ready analytics give fashion brands a new revenue engine and buyers the freedom to order anytime.
Why digital wholesale has to level up
Spreadsheets, PDF line-sheets, and endless email threads still dominate fashion-wholesale deals, turning a simple reorder into a multi-week slog of copy-and-paste errors. Gartner forecasts that 80% of all B2B buying interactions will be digital by 2025, and its latest buyer survey shows 75% would rather complete the journey without a sales rep at all, widening the expectation gap for buyers who already live in a one-click world. Manual data entry has an error rate of about 1%, so a 5,000 line order could have fifty mistakes baked in.
No wonder forward-thinking labels are abandoning spreadsheets altogether. For example, Swedish cult brand Our Legacy processes 100% of its wholesale orders through Centra Wholesale and has seen revenue grow 5x since the pandemic. In short, traditional wholesale is too slow, too error-prone, and far too opaque for a market that already shops DTC with one-click ease.
Meet Centra Wholesale 2.0
In the past few months, Centra has upgraded its wholesale tools to meet the evolving demands of B2B buyers. From a redesigned digital showroom that replaces clunky spreadsheets with a mobile-first interface that lets products sell themselves to a streamlined backend that makes it simple for brands of any size to sell to stockists globally. Early access brands saw a 5% relative jump in buyers who completed an order compared with the legacy UX, proving the new design is more than just looks and helps close more deals. Here’s a peek at what’s inside:
Streamlined buying process
Improved smart search, granular filters and the ability to bulk-add SKUs via CSV let buyers create and adjust large selections in seconds instead of typing item codes one by one. Buyers can place, repeat or adjust orders whenever inspiration strikes, without waiting for a rep to email a line sheet.
No surprises at checkout
Before hitting “place order,” buyers can see real-time shipping costs and how their shipment will arrive—in one delivery or split shipments. If your brand accepts pre-payment by card, that button now sits front-and-center so buyers can wrap up the purchase in one smooth move.
Improved visual merchandising
Larger image ratios and new media formats surface styling details that high-quality visuals are known to convert and give buyers a discovery experience closer to an in-person appointment.
Onboarding that never blocks growth
Buyers can start ordering instantly
Never lose out on a sales opportunity. Prospects can request accounts directly through your lookbook and sales reps can approve the account on the spot and attach the right negotiated terms. From there, the buyer can start filling a cart in minutes, not weeks.
Give your team the permissions they need
Granular roles give every agent and rep the precise toolkit they need to sell faster while showing each retailer only the assortments and price lists that matter.
Brand storytelling that sells
Coming at the end of June, you can create public interactive lookbooks that blend editorial layouts with live inventory visibility. Buyers flip through styled spreads and drop styles straight into their wishlist without leaving the story—content fuels intent, built-in commerce tools capture it.
Data you can act on today
Showroom 2.0 sends ready-made GA4 events to your Google Analytics. Marketing and sales teams see, in one dashboard, which pages, products and buyers generate revenue and where to focus next.
Plus, more features that impress buyers and streamline wholesale operations
Campaign and discount engine: rule-based promotions apply automatically in the cart, sparing reps from manual price reductions.
Local assortments, global reach: segment catalogues and price lists with Centra Markets and localization rules without duplicating data.
Unlimited buyers, agents and reps: create as many accounts as needed, each governed by granular access rules.
Product badges: eye-catching labels to spotlight new, outgoing or campaign items, or steer buyers toward strategic categories
Shoppable hotspots: clickable areas in images that lets buyers jump straight from inspiration to cart, boosting conversion.
Built-in translations for German, French, and Swedish, so buyers see your showroom in their preferred language without extra plugins.
Pre-order and in-stock buying in one flow: present seasonal pre-books and at-once stock side by side in a single cart.
Ready to see Wholesale 2.0 live?
Book a demo to see how Centra Wholesale frees your team to build relationships while the platform handles speed, storytelling, and data.
