Protect margins and save time with dynamic wholesale pricing

In wholesale, pricing can make or break your margins...yet many brands are still using spreadsheets to manage pricing that become more difficult to manage with the pace of preorders, in-season drops, or immediate orders. The result: margin leakage, frustrated buyers, and wasted hours updating spreadsheets

Centra Wholesale’s delivery-window pricing fixes that. 

With time-controlled pricelists, you can set prices once across seasons and buyers, so you never have to leave money on the table. This means more strategic pricing is possible, as well as smoother production planning, and a better experience for buyers.

Let’s take a closer look.

Dynamic pricing, delivered

Delivery–window pricing is one of Centra Wholesale’s standout features, taking the manual grind out of wholesale and bringing DTC-style efficiency to what has traditionally been a complex buying experience.

Delivery windows that match your sales calendar

Fashion cycles aren’t linear. Wholesale directors juggle preorders, drops, NOOS (never out of stock), and replenishment windows all at once. With Centra, delivery-window pricing aligns with how your teams already sell so you stay in control without the admin headache.

The base product price stays consistent throughout its lifecycle, while timing does the heavy lifting. With Centra Wholesale, every delivery window can carry its own tailored price list. You can segment prices by customer group, region, currency, or delivery type. That means preorder premiums, regional adjustments, and replenishment discounts are all applied automatically—without manual updates.

On top of delivery types, you can also link pricing to stock type. Whether an item is sold as a preorder (future stock), tied to incoming inventory, or available for immediate (‘at once’) delivery, Centra ensures the right price is always applied to the right stock status.

Maximize revenue and boost operational efficiency

The real power of dynamic pricing lies in its ability to maximize revenue. Brands don’t need to rely on one peak season to bring in the bulk of their annual sales. Instead, revenue can be spread across the year by setting premium pricing for preorders. Tiered pricing can be applied to key products and NOOS styles over time as supplier and material costs increase. You can also match regional demand with market-specific pricing and use preorder data to plan production volumes as well as lock in margins for early buyers.

A better experience for wholesale fashion buyers

So what’s in it for buyers? For starters, clear pricing means that there’s no more back and forth with account managers over costs.  Buyers can easily self-serve orders and get accurate pricing based on their chosen delivery window. They can also reduce inventory risk by buying less upfront and reordering as needed, and plan assortments around campaigns in Centra Showroom.

Dynamic pricing in practice: use-cases

Picture a brand preparing its SS26 season. With Centra Wholesale, it sets a preorder window that rewards VIP retailers with early-access pricing—securing production funding and deepening loyalty. As the season unfolds, “at once” deliveries automatically adapt to real-time demand, while regional and account-specific pricing ensures every partner gets the right deal without manual updates.

The result: margins protected across every delivery window, less time wasted on price changes, and stronger buyer relationships. Dynamic pricing shifts from being a logistical headache to a clear competitive edge.

See Centra Wholesale in action

Handling wholesale pricing across multiple seasons doesn’t need to be complicated.  With Centra, wholesale leaders can use pricing as a growth strategy by increasing margin, buyer loyalty and reducing manual work.

Interested? Take our on-demand product tour of Centra Showroom to see how Centra Wholesale can simplify your operations, optimize margins, and help your team sell smarter.